Media, Communications and Culture (2017 Entry)

Course type: Single Honours, Dual Honours, Major.
Entry requirements: Read more about entry requirements
Typical offer:BBB or ABC
Tuition fees: Read more about tuition fees
Duration and mode of study: 3 years/ 4 years with international year, Full time
Location of study:Keele University campus
Subject Area: Media, Communications and Culture, Faculty of Humanities and Social Sciences

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Course Overview

This course explores the relationship between media and society both in relation to our social and cultural lives but also to business, politics and international affairs. Its distinct blend of theory and practice – and the possibility for you to choose your own ‘pathways’ through the degree, depending on your skills and preferences – makes the course unique in its breadth and focus. Media, Communications and Culture at Keele scored 94% for overall student satisfaction in the 2015 National Student Survey compared to 80% sector average.

On Media, Communications and Culture we study both the communication and the cultural forms that are central to our lives in a modern globalised world. The course will provide you with the critical skills to analyse a variety of media texts such as films, photography, advertisements, magazines, news and digital media. You will explore the historical development of different media within particular social contexts, and the ways in which they intersect with political and economic processes. You will also have the opportunity to explore your own creativity in producing cultural artefacts, perhaps in the form of photography, news production, video production or magazines. We can also provide opportunities to enter work placements through our links to the creative and media industries.

Course content

Our Course Information Documents (CIDs) are designed to give you all of the details you need to make an informed decision about what and where to study.

Single Honours Course Information Document (PDF) Dual Honours and Major Minor Course Information Document (PDF)

Looking for a more complete list of modules? You can view the module list for 2017 entry on our Module Catalogue:

Module Catalogue

Single Honours

Below is an indicative range of modules you could study as part of single honours Media, Communications and Culture.

First year

Core modules:

  • Mediated World
  • The Photographic Message
  • Digital Video
  • Understanding Culture

Elective modules:

  • Reading Film
  • Popular British Cinema from the 90s to the Present Day
  • Mass Media in America: If it Bleeds it Leads
  • Approaches to Film
  • Introduction to European Cinema
  • Modernity and its Dark Side
  • Popular Music

Second year

Core modules:

  • Creating Awareness Campaigns
  • Researching Media, Communications and Culture
  • Analysing Culture
  • Documentary: Theory and Practice

Elective modules:

  • Making the News
  • Teenage Dreams: Youth Cultures in Fiction, Film and Theory
  • Gender and the Cinematic Gaze
  • Unheard Melodies? Music in the Narrative Film
  • Thinking Photography
  • French Cinema
  • Science Fiction Cinema
  • Politics and Cinema
  • Adaptation

Third year

Optional core modules: 

  • Dissertation 

Elective modules:

  • British Society through the Eyes of British Film, 1960s to the Present
  • Home, Belonging and Material Culture
  • Work Experience in MCC
  • Postmodernism: Fiction, Film and Theory
  • British Women Directors
  • Visual Pleasures: From Carnival to Disney
  • Creative Magazine Production
  • Sustained Media Practice
  • Modernist Manifestos and Magazines
  • World Cinemas in the 21st Century
  • Race and Sexuality on Screen

Dual Honours

Below is an indicative range of modules you could study as part of dual honours Media, Communications and Culture.

First year

Core modules:

  • Mediated World
  • Digital Video

Elective modules:

  • The Photographic Message
  • Reading Film
  • Popular British Cinema from the 90s to the Present Day
  • Mass Media in America
  • Understanding Culture
  • Approaches to Film
  • Introduction to European Cinema

Second year

Core modules:

  • Creating Awareness Campaigns
  • Analysing Culture

Elective modules:

  • Making the News
  • Research Media, Communication and Culture
  • Gender and the Cinematic Gaze
  • Teenage Dreams: Youth Cultures in Fiction, Film and Theory
  • Unheard Melodies? Music in the Narrative Film
  • Writing for the Screen
  • Documentary: Theory and Practice
  • Thinking Photography
  • DIY Broadcasting: Digital Media and You
  • Politics and Cinema
  • French Cinema
  • Science Fiction Cinema
  • Adaptation  

Third year

Optional core modules: 

  • Dissertation 

Elective modules:

  • British Society through the Eyes of British Film, 1960s to the Present
  • Home, Belonging and Material Culture
  • Work Experience in MCC
  • Postmodernism: Fiction, Film and Theory
  • British Women Directors
  • Visual Pleasures: From Carnival to Disney
  • Creative Magazine Production
  • Sustained Media Practice
  • Modern Manifestos and Magazines
  • World Cinemas in the 21st Century
  • Race and Sexuality on Screen

Major Minor

Below is an indicative range of modules you could study as part of major honours Media, Communications and Culture.

First year

Core modules:

  • Mediated World
  • Digital Video

Elective modules:

  • The Photographic Message
  • Reading Film
  • Popular British Cinema from the 90s to the Present Day
  • Mass Media in America
  • Understanding Culture
  • Approaches to Film
  • Introduction to European Cinema

Second year

Core modules:

  • Creating Awareness Campaigns
  • Analysing Culture

Elective modules:

  • Making the News
  • Research Media, Communication and Culture
  • Gender and the Cinematic Gaze
  • Teenage Dreams: Youth Cultures in Fiction, Film and Theory
  • Unheard Melodies? Music in the Narrative Film
  • Writing for the Screen
  • Documentary: Theory and Practice
  • Thinking Photography
  • DIY Broadcasting: Digital Media and You
  • Politics and Cinema
  • French Cinema
  • Science Fiction Cinema
  • Adaptation

Third year

Optional core modules: 

  • Dissertation (30 credits)

Elective modules: 

  • British Society through the Eyes of British Film, 1960s to the Present
  • Home, Belonging and Material Culture
  • Work Experience in MCC
  • Postmodernism: Fiction, Film and Theory
  • British Women Directors
  • Visual Pleasures: From Carnival to Disney
  • Creative Magazine Production
  • Sustained Media Practice
  • Modern Manifestos and Magazines
  • World Cinemas in the 21st Century
  • Race and Sexuality on Screen

Skills and Careers

What will this mean for my future?

When you graduate, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a wide range of roles both within the creative industries, and more broadly. You might work in broadcasting, the movie industry, journalism, publishing or web design. You might become a public relations executive; a radio, TV or video producer; a presenter; or an actor. You could work as a programme researcher, exhibition designer or advertising executive.

Visit our Careers pages (new window)

Codes and Combinations

Codes and Combinations

For overseas students who do not meet direct entry requirements, we offer the opportunity to take an intensive International Year One in Media leading to second year degree entry

Single Honours, Major and Foundation course information

Media, Communications and Culture with Foundation Year: P9V0 View Unistats for this course

Students are candidates for the degree of Bachelor of Arts (with Honours) (BA Hons) if their two Principal courses are in humanities and/or social science subjects.

All students who study a science subject are candidates for the degree of Bachelor of Science (with Honours) (BSc Hons).

can be combined with:

Full Unistats data is available at unistats.direct.gov.uk (opens new window)

Study abroad

For those taking a dual honours course it may be possible to choose an International Year as part of your degree resulting in a 4 year course.

On the Media, Communications and Culture Programme you have the opportunity to spend a semester abroad in your second year studying at one of Keele’s international partner universities. Exactly which countries are available depends on your choice of degree subjects. An indicative list of countries is on the website Partner Universities however this does not guarantee the availability of study in a specific country as this is subject to the university’s application process for studying abroad.

No additional tuition fees are payable for studying abroad but you do have to bear the costs of travelling to and from your destination university, accommodation, food and personal costs. Depending on the destination you are studying at additional costs may include visas, study permits, residence permits, and compulsory health checks. You should expect the total costs of studying abroad to be greater than if you study in the UK, information is made available from the Global Education Team throughout the process, as costs will vary depending on destination. 

Bwiza

Bwiza

"I love the media building as it is like one big maze with everyone's artwork presented as well as the screening room and studio."

Second year MCC student

Hannah

Hannah

"I really enjoy the theory side as well as the practical side as you can do cultural theory but also film making theory."

Vanessa

Vanessa

"Media, Communications and Culture has helped me grow as an individual and over the past three years I have been able to acquire more advanced creative skills."