Marketing and Psychology 

(2018 Entry)

BSc (Hons)

The Marketing and Psychology combined honours degree at Keele provides you with an excellent understanding of why humans feel, think and act the way they do and the impact that marketing and communication can have on human behaviours.

Combined Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international year

UCAS code: CN85

View entry requirements

Course Overview

You will learn about marketing and business in the context of social and cultural trends and will be encouraged to apply your learning to strategic decision making.

In your Marketing modules, you’ll start with core modules that introduce you to the basic foundations of knowledge about markets and consumers, patterns of consumer behaviour and how to understand and communicate with them. You will also learn about the wider context in which business operates; its social, legal and political dimensions. As the course progresses, you will also have the opportunity to deepen your knowledge by exploring branding and digital marketing, which have very rapidly evolving skill requirements.

In Psychology modules, you will find out what the latest research tells us about human behaviour in a biological and cognitive framework. In our well-equipped laboratories, you will learn how to design and conduct your own psychological studies using a range of quantitative and qualitative techniques. The emphasis is on understanding how psychology impacts on everyday life; from developing a sense of self and negotiating personal relationships to influencing judgements about matters of global significance.

What will this mean for my future?

The Psychology part of this course is accredited by which is a first step towards becoming a Chartered Psychologist and a requirement for further study and training for a career in Psychology should you choose to take this path. Your subject specific and transferable skill set will open up a diverse variety of career options for you to take into business, the public sector or the not for profit sector. Many organisations recruit both marketing and psychology graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. You could also choose to go on to study for a postgraduate qualification in either marketing or psychology.

Indicative modules

First year

  • Individuals and Society
  • Management in Context
  • Biological and Cognitive Psychology
  • Business Law
  • Introduction to Applied Psychology
  • Marketing Principles

Second year 

  • Understanding the Consumer
  • Development and Social Psychology
  • Marketing Research
  • Cognitive Neuroscience
  • Digital and Marketing Communications
  • Social Psychology in the Modern World

Third year 

  • Strategic Marketing Management
  • Psychology Project
  • Consuming Cultures
  • Key Readings in Cognitive Psychology
  • Marketing and Globalisation
  • Individual Differences and Conceptual and Historical Issues in Psychology 

Jack Bourne

Jack Bourne

"The personalised level of teaching is enjoyable and truly enhances your experience at Keele University."

Human Resources Management Graduate, 2015