Marketing and Psychology 

(2018 Entry)

BSc (Hons)

The Marketing and Psychology combined honours degree at Keele provides you with an excellent understanding of why humans feel, think and act the way they do and the impact that marketing and communication can have on human behaviours.

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international year

UCAS code: CN85

View entry requirements

Course Overview

You will learn about marketing and business in the context of social and cultural trends and will be encouraged to apply your learning to strategic decision making.

In your Marketing modules, you’ll start with core modules that introduce you to the basic foundations of knowledge about markets and consumers, patterns of consumer behaviour and how to understand and communicate with them. You will also learn about the wider context in which business operates; its social, legal and political dimensions. As the course progresses, you will also have the opportunity to deepen your knowledge by exploring branding and digital marketing, which have very rapidly evolving skill requirements.

In Psychology modules, you will find out what the latest research tells us about human behaviour in a biological and cognitive framework. In our well-equipped laboratories, you will learn how to design and conduct your own psychological studies using a range of quantitative and qualitative techniques. The emphasis is on understanding how psychology impacts on everyday life; from developing a sense of self and negotiating personal relationships to influencing judgements about matters of global significance.

What will this mean for my future?

The Psychology part of this course is accredited by which is a first step towards becoming a Chartered Psychologist and a requirement for further study and training for a career in Psychology should you choose to take this path. Your subject specific and transferable skill set will open up a diverse variety of career options for you to take into business, the public sector or the not for profit sector. Many organisations recruit both marketing and psychology graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. You could also choose to go on to study for a postgraduate qualification in either marketing or psychology.

Indicative modules

First year

  • Individuals and Society
  • Management in Context
  • Biological and Cognitive Psychology
  • Business Law
  • Introduction to Applied Psychology
  • Marketing Principles

Second year 

  • Understanding the Consumer
  • Development and Social Psychology
  • Marketing Research
  • Cognitive Neuroscience
  • Digital and Marketing Communications
  • Social Psychology in the Modern World

Third year 

  • Strategic Marketing Management
  • Psychology Project
  • Consuming Cultures
  • Key Readings in Cognitive Psychology
  • Marketing and Globalisation
  • Individual Differences and Conceptual and Historical Issues in Psychology 

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

Marketing Each year you MUST take a minimum of 45 credits in Marketing achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of Marketing optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines.

 

Psychology  A summary of the total credit requirements per year is as follows, with a minimum of 90 subject credits (compulsory plus optional) required for each year across both of your Principal Subjects. This document has information about Psychology modules only; please also see the document for your other subject.

Year

Compulsory

Optional

Electives

Min

Max

Min

Max

1

60

0

15

0

0

2

60

0

0

0

0

3*

45

0

15

0

0

* in year 3 there is the option to choose to specialise in one of your subjects, taking a minimum of 90 credits in this subject rather than taking modules from both subjects

Modules - Year One

Year 1 (Level 4)

Marketing Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Marketing Principles MAN-10019

15

Global Business Environments MAN-10022

15

   

Accounting Principles MAN-10015

15

   

Quantitative Methods 1 ECO-100261

15

   

Introductory Microeconomics ECO-10028

15

   

Management in Context MAN-100182

15

   

Business Law LAW-10027

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900036

15

Semester two

 

Semester two

 

Consumer Behaviour

15

Quantitative Methods 2 ECO-10027 3 4

15

   

Multinational Enterprise Business Perspectives MAN-100235

15

   

Introduction to International Business MAN-10023

15

Notes:

  1. Not available for students with A Level Maths (or equivalent). For students without A Level Maths, wishing to take Quantitative Methods 2 (ECO-10027), you will need to take this module.
  2. Required for students wanting to study Social Enterprise and Alternative Organising MAN-20093 in Year 2.
  3. Prerequisite of either A Level Maths (or equivalent) OR Quantitative Methods 1 (ECO-10026).
  4. Need to take this if wanting to study Statistics with Bloomberg in the 2nd year.
  5. Live company project, recommended for those wishing to take a Placement Year.
  6. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Psychology Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Introduction to Social and Developmental Psychology

15

Understanding self and others better: an introduction to counselling theories

15

Introduction to Research Design

15

Distress and Mental Health

15

Introduction to Biological & Cognitive Psychology

15

Natural, unnatural, supernatural: the psychology of unusual phenomena

15

Introduction to Statistics for Psychology

15

Applied Psychology

15

Modules - Year Two

Year 2 (Level 5)

Marketing Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Advanced Consumer Behaviour  

15

Services Marketing MAN-20060

15

   

Statistics with Bloomberg 1

15

   

Professional Development MAN-200902

15

   

Marketing in Society MAN-20062

15

   

Academic English for Business Students (Part 1) ENL-900035

15

   

Academic English for Business Students (Part 2) ENL-900046

15

Semester two

 

Semester two

 

Digital and Marketing Communications MAN-20085

15

Marketing Research MAN-200593

15

   

Social Enterprise and Alternative Organising MAN-200934

15

   

Corporate Governance and  Social Responsibility MAN-20082

15

Notes:

  1. Prerequisite Quantitative Methods 2 (ECO-10027)
  2. Recommended for those considering a Placement Year
  3. Note you must do an ISP/Dissertation in year 3 in either this subject or the other subject area - if wishing to do the Marketing ISP Marketing Insights ISP MAN-30058 then you need to take this module or another research methods module.
  4. Prerequisite Management in Context MAN-10018
  5. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  6. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Psychology Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Developmental & Social Psychology

15

None

 

Qualitative and Survey Research Design

15

   

Biological and Cognitive Psychology

15

   

Statistics for Psychology

15

   

 



Modules - Year Three

Year 3 (Level 6)

Marketing Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

SME Live Project

15

   

Digital Marketing in Practice MAN-30067

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing and Globalisation MAN-30060

15

Marketing Insights ISP MAN-300581

15

   

Brands and Branding MAN-30059

15

   

Current Ideas in Marketing MAN-30054

15

   

Marketing Simulation MAN-30069

15

Note:

  1. Prerequisite Marketing Research MAN-20059 OR equivalent research methods module. Note you must do an ISP/Dissertation in either this subject or the other subject area
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

 

Psychology Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Final Year Project

30

Psychology in Education

15

Individual Differences and Conceptual and Historical Issues in Psychology

15

Making a Difference with Psychology

15

   

The Psychology of Deviance

15

   

Groups, Crowds and Conflict

15

   

Faces, Forgetting and Forensic Psychology

15

   

Health Psychology

15

Note: Students who take semester-long Study Abroad in Year 2 can take ‘Research Methods in Social and Developmental Psychology for Third Year Study Abroad Students’ in Year 3 as an Optional module if required in order to fulfil BPS accreditation requirements.

Modules - Year Four

if you choose to specialise in Marketing in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 
   

choose a minimum of one of the following:

 

Strategic Marketing Management MAN-30063

15

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

Options

 
   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Marketing Insights ISP MAN-300581

15

Brands and Branding MAN-30059

15

Marketing and Globalisation MAN-30060

15

Digital Marketing in Practice MAN-30067

15

   

Marketing Simulation MAN-30069

15

Notes:   Marketing

  1. Prerequisite Marketing Research MAN-20059.
  2. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to THIRD-YEAR NON-NATIVE SPEAKERS OF ENGLISH on successful completion of AEB2 or EAP4; or AEB1 or EAP3 with a score of over 60%; or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Marketing.
  • Modules in other subjects in which they may have a particular interest.
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin).
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme.

 

If you choose to specialise in Psychology in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Final Year Project

30

Psychology in Education

15

Individual Differences and Conceptual and Historical Issues in Psychology

15

Making a Difference with Psychology

15

Key Readings in Cognitive Psychology

15

The Psychology of Deviance

15

Culture and Psychology

15

Groups, Crowds and Conflict

15

   

Faces, Forgetting and Forensic Psychology

15

   

Health Psychology

15

   

Current Perspectives on Autism

15

   

Everyday Memory & Amnesia

15

 
   

Happiness and Wellbeing

15

 

Note: Students who take semester-long Study Abroad in Year 2 can take ‘Research Methods in Social and Developmental Psychology for Third Year Study Abroad Students’ in Year 3 as an Optional module if required in order to fulfil BPS accreditation requirements.

 

For further information on the content of modules currently offered, including the list of elective modules, please visit: www.keele.ac.uk/recordsandexams/az

 








Jack Bourne

Jack Bourne

"The personalised level of teaching is enjoyable and truly enhances your experience at Keele University."

Human Resources Management Graduate, 2015