Marketing and Management 

(2018 Entry)

BA (Hons)

The Marketing and Management programme at Keele considers the role and importance of market research and analysis, consumer behaviour and communications alongside a number of business and management subjects.

Single Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international or placement year

UCAS code: NN25

View entry requirements

Course Overview

You will learn about marketing and business in the context of social and cultural trends and will be encouraged to apply your learning to strategic decision making. You will also be able to gain wider skills and insights by selecting from a variety of optional modules.

On this programme you can choose to explore concepts and debates in organisational behaviour, accounting and human resource management, including decision making behaviour across the private and public sectors. You’ll explore markets and consumers, their behaviours and how to understand and communicate with them. There are also opportunities to explore branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. Taking a placement year can help you learn how to plan and implement successful marketing and business strategies in real world organisations, reflect on situations and apply what you know.

What will this mean for my future?

With a range of lucrative and fast-paced opportunities in the world of marketing and communications, this programme is a great launch-pad for your career after Keele. You will graduate as a confident, analytical thinker – a skill very much in demand among employers. This course will provide you with a wide range of skills to take into business, the public sector or the not for profit sector. Many organisations recruit business management and marketing graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, PR officer, journalist, broadcast presenter or events designer. You could also go on to study for a postgraduate qualification in either subject.

Module Summary

Course structure

 

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort. An outline of the structure of the programme is provided in the tables below.


There are three types of module delivered as part of your programme. They are:


• Compulsory modules – a module that you are required to study on this course;
• Optional modules – these allow you some limited choice of what to study from a list of modules;
• Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.


A summary of the credit requirements per year is as follows, with a minimum of 90 subject credits (compulsory plus optional) required for each year.

 

Year Compulsory  Optional Min  
Optional Max Electives Min Electives Max
1 45 45 75 0 30
2 60 30 60 0 30
3 30 60 90 0

30

 

Modules - Year One

Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one 

 
   

Choose a Minimum of ONE of the following:

 

Management in Context MAN-10018

15

Global Business Environments MAN-10022

15

Marketing Principles MAN-10019

15

Accounting Principles MAN-100151

15

   

Introductory Microeconomics ECO-10028

15

   

Business Law LAW-10027

15

   

The British and Global Economy ECO-10025

15

   

Quantitative Methods 1 ECO-100262

15

 

 

Academic English for Business Students (Part 1) ENL-900033

15 

Semester two


 

Semester two

 

   

Choose a Minimum of TWO of the following:

 

 Consumer Behaviour 1 MAN-10031  15

Foundations of Human Resource Management HRM-10007

15

 

 

Quantitative Methods 2 ECO-100274

 

 

 

Multinational Enterprise Business Perspectives MAN-100265

15

 

 

Managing in a Changing Society MAN-10030

15

 

 

Introduction to International Business MAN-10023

15

 

 

Financial Accounting MAN-10024 6

15

 

Notes:
(1) Required for students wishing to take Financial Accounting (MAN-10024)
(2) Not available for students with A Level Maths (or equivalent). For students without A Level Maths, wishing to take Quantitative Methods 2 (ECO-10027), you will need to take this module (3) Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre. Cannot be taken with other ENL- module (English Language module) in the same academic year.
(4) Prerequisite of either A Level Maths (or equivalent) OR Quantitative Methods 1 (ECO-10026)
(5) Live company project, recommended for those wishing to take a Placement Year
(6) Prerequisite Accounting Principles (MAN-10015)

Modules - Year Two

Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one 

 
   

Choose a minimum of ONE of the following:

 

Organisational Behaviour MAN-20055

15

Consumer Behaviour 2 MAN-20097

15

 

15

Services Marketing MAN-20060

15

   

Choose a Minimum of ONE of the following:

15

   

Professional Development MAN-200901

15

   

Business Ethics MAN-200912

15

   

Marketing in Society MAN-200622

15

 

 

Academic English for Business Students (Part 1) ENL-900033

15 

 


 

Academic English for Business Students (Part 2) ENL-900044

15 

Semester two  

Semester two

 

Digital and Marketing Communications MAN-20085 15

 Social Enterprise and Alternative Organising MAN-20093 

15

Marketing Research MAN-20059

15 

 

 

Operations and Quality Management MAN-20053

15 

 

 

 

Notes:
(1) Recommended for those wishing to take a Placement Year
(2) You are not allowed to take Business Ethics (MAN-20091) AND Marketing in Society (MAN-20062) as they are a barred combination
7
(3) Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre. Cannot be taken with other ENL- module (English Language module) in the same academic year. (4) Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

Modules - Year Three

Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one 

 
   

Choose a Minimum of ONE of the following:

 

 

 

Strategic Marketing Management MAN-30063

15

 

 

Business Strategy MAN-30048

15

   

Choose a Minimum of ONE of the following:

15

   

Contemporary Retail Environments MAN-30053

15

   

Consuming Cultures MAN-30049

15

   

Digital Marketing in Practice MAN-30067

15

 

 

Choose a Minimum of ONE of the following:

15 

 


 

SME Live Project MAN-30072

15 

   

Comparative Business Cultures MAN-30056

15 

  15

What’s wrong with Entrepreneurship? MAN-30073 

15

 

15 

Identity, Culture & Organisation MAN-30040

15 

 

15 

Academic English for Business Students (Part 2) ENL-900041

15 

Semester two  

Semester two

 
    Choose a Minimum of ONE of the following:  
Marketing Insights ISP MAN-30058 15 Current Ideas in Marketing MAN-30054 15
Marketing and Globalisation MAN-30060 15 Brands and Branding MAN-30050 15
    Marketing Simulation Challenge MAN-30069 15
    Enterprise Business Plan MAN-30071 15

Notes (1) Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre. Cannot be taken with other ENL- module (English Language module) in the same academic year. (2) Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year
Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

 Modules in other subjects closely related to Marketing and Management
 Modules in other subjects in which they may have a particular interest
 Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes
 Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin)
 Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme
For further information on the content of modules currently offered, including the list of elective modules, please visit: www.keele.ac.uk/recordsandexams/az







Leigh-Anne Hawkins

Leigh-Anne Hawkins

"The lecturers are friendly, kind and helpful and add to the community atmosphere of the university"

Accounting and Finance, 2017