Marketing and Management 

(2018 Entry)

BA (Hons)

The Marketing and Management programme at Keele considers the role and importance of market research and analysis, consumer behaviour and communications alongside a number of business and management subjects.

Single Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international or placement year

UCAS code: NN25

View entry requirements

Course Overview

You will learn about marketing and business in the context of social and cultural trends and will be encouraged to apply your learning to strategic decision making. You will also be able to gain wider skills and insights by selecting from a variety of optional modules.

On this programme you can choose to explore concepts and debates in organisational behaviour, accounting and human resource management, including decision making behaviour across the private and public sectors. You’ll explore markets and consumers, their behaviours and how to understand and communicate with them. There are also opportunities to explore branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. Taking a placement year can help you learn how to plan and implement successful marketing and business strategies in real world organisations, reflect on situations and apply what you know.

What will this mean for my future?

With a range of lucrative and fast-paced opportunities in the world of marketing and communications, this programme is a great launch-pad for your career after Keele. You will graduate as a confident, analytical thinker – a skill very much in demand among employers. This course will provide you with a wide range of skills to take into business, the public sector or the not for profit sector. Many organisations recruit business management and marketing graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, PR officer, journalist, broadcast presenter or events designer. You could also go on to study for a postgraduate qualification in either subject.

Indicative modules

First year

  • Management in Context
  • Marketing Principles
  • Foundation of HRM
  • Accounting Principles
  • Introductory Microeconomics
  • Business Law
  • British and Global Economy
  • Quantitative Methods

Second year

  • Organisational Behaviour
  • Social Theory at Work
  • Understanding the Consumer
  • Marketing Research
  • Digital and Marketing
  • Communications
  • Operations and Quality Management

Third year

  • Strategy Marketing Management
  • Business Strategy
  • Contemporary Retail Environments
  • Consuming Cultures
  • Digital Marketing in Practice
  • Leading, Change and Entrepreneurship
  • Identity, Culture and Organisation
  • Comparative Business Cultures
  • Contemporary Issues in Management
  • Marketing and Globalisation


Leigh-Anne Hawkins

Leigh-Anne Hawkins

"The lecturers are friendly, kind and helpful and add to the community atmosphere of the university"

Accounting and Finance, 2017