International Business and Media 

(2018 Entry)

BA (Hons)

At Keele, studying a combined honours degree will include some modules from from both of the single honours degrees. In this case, your programme will be made up of a combination of modules from both International Business and Media. The International Business programme has a multi-disciplinary, internationalised approach to management which opens a gateway into the competitive world of global business.

This course encourages you to bring a critical and globalised approach to management theory and practice.

Combined Honours
Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: NP13

View entry requirements

Media at Keele offers a supportive and stimulating environment for students, scoring 90% for overall student satisfaction in the 2016 National Student Survey.

Course Overview

Since much of modern society was shaped by the Western industrialists of the late 1800s, this course challenges whether 100 year old management concepts should continue to frame an increasingly globalised, politicised world.

International Business at Keele takes a critical perspective on what goes on in organisations, offering a thorough exploration of the ‘nuts and bolts’ of essential business skills and knowledge. You’ll enjoy engaging with a range of interconnecting subjects such as law, human resource management, human geography, finance, politics and media and american studies. You’ll graduate with a wide range of skills to bring to the global employment market, although you might equally go on to study at master’s or PhD level. You’ll have a solid understanding of both business and the global context, preparing you for a wide range of careers in the public, private and third sectors. You might work in management consultancy, IT, banking, import/export, sales, marketing or logistics, or carry your transferable skills to an indirectly related career of your choice.

The media element to this course combines media and cultural theory with creative media practice, and is in the top 20 Media courses in the UK in the Complete University Guide. Based in our own building with dedicated staff and creative facilities. The course provides you with the critical skills to analyse and contextualise a variety of media and cultural forms, including films, photography, advertisements, news and digital media. You’ll also have the opportunity to explore your own creativity in producing cultural artefacts, with opportunities ranging from documentary-making to podcast development, and from photographic installations to magazine production. We can also provide opportunities to enter work placements through our links to the creative and media industries.

What will this mean for my future?

When you graduate from Keele, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a broad variety of roles both within the creative industries and beyond. Previous graduates have gained employment in fields ranging from film-making and TV production to journalism and public relations, graphic design and marketing. We regularly invite alumni back to give current students an insight into how they’ve transferred their skills to the workplace, and are the most employable media course in the region according to the Complete University Guide.

Indicative modules

First year

  • Mediated World
  • Management in Context
  • Digital Video
  • Global Business Environment
  • Introduction to International Business

Second year

  • Creating Awareness Campaigns
  • Organisational Behaviour
  • Researching Media, Communications and Culture
  • Managing in the Multinational Corporation
  • International Supply Chain Management

Third year

  • Business Strategy
  • Media Dissertation
  • Comparative Business Cultures
  • Sustained Media Practice
  • International Business Strategies


Cherry Hung

Cherry Hung

"Life begins at the end of your comfort zone."

Finance and International Business Graduate, 2014