International Business and Media 

(2018 Entry)

BA (Hons)

At Keele, studying a combined honours degree will include some modules from from both of the single honours degrees. In this case, your programme will be made up of a combination of modules from both International Business and Media. The International Business programme has a multi-disciplinary, internationalised approach to management which opens a gateway into the competitive world of global business.

This course encourages you to bring a critical and globalised approach to management theory and practice.

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
International year
3 years/ 4 years with international year

UCAS code: NP13

View entry requirements

Media at Keele offers a supportive and stimulating environment for students, scoring 90% for overall student satisfaction in the 2016 National Student Survey.

Course Overview

Since much of modern society was shaped by the Western industrialists of the late 1800s, this course challenges whether 100 year old management concepts should continue to frame an increasingly globalised, politicised world.

International Business at Keele takes a critical perspective on what goes on in organisations, offering a thorough exploration of the ‘nuts and bolts’ of essential business skills and knowledge. You’ll enjoy engaging with a range of interconnecting subjects such as law, human resource management, human geography, finance, politics and media and american studies. You’ll graduate with a wide range of skills to bring to the global employment market, although you might equally go on to study at master’s or PhD level. You’ll have a solid understanding of both business and the global context, preparing you for a wide range of careers in the public, private and third sectors. You might work in management consultancy, IT, banking, import/export, sales, marketing or logistics, or carry your transferable skills to an indirectly related career of your choice.

The media element to this course combines media and cultural theory with creative media practice, and is in the top 20 Media courses in the UK in the Complete University Guide. Based in our own building with dedicated staff and creative facilities. The course provides you with the critical skills to analyse and contextualise a variety of media and cultural forms, including films, photography, advertisements, news and digital media. You’ll also have the opportunity to explore your own creativity in producing cultural artefacts, with opportunities ranging from documentary-making to podcast development, and from photographic installations to magazine production. We can also provide opportunities to enter work placements through our links to the creative and media industries.

What will this mean for my future?

When you graduate from Keele, you’ll be ready to take up a role in a wide range of media-rich careers. The distinct range of creative and academic opportunities offered in the degree will provide you with media-specific and key transferable skills, which are essential for a broad variety of roles both within the creative industries and beyond. Previous graduates have gained employment in fields ranging from film-making and TV production to journalism and public relations, graphic design and marketing. We regularly invite alumni back to give current students an insight into how they’ve transferred their skills to the workplace, and are the most employable media course in the region according to the Complete University Guide.

Indicative modules

First year

  • Mediated World
  • Management in Context
  • Digital Video
  • Global Business Environment
  • Introduction to International Business

Second year

  • Creating Awareness Campaigns
  • Organisational Behaviour
  • Researching Media, Communications and Culture
  • Managing in the Multinational Corporation
  • International Supply Chain Management

Third year

  • Business Strategy
  • Media Dissertation
  • Comparative Business Cultures
  • Sustained Media Practice
  • International Business Strategies

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

International Business Each year you MUST take a minimum of 45 credits in International Business achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of International Business optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines.

 Media  Combined Honours Students must accumulate at least 135 credits in Media to graduate with a named Combined Honours Degree in Media and, equally, at least 135 credits in the other subject they have chosen to study. Combined Honours students must take at least 45 credits in each Principal Subject in each Level. All students must take one compulsory module in each semester in Years 1 and 2. In Year 3 students must take at least 45 credits during the year, but they can choose from a range of taught modules and two independent study modules (a double module studied in both semesters, worth 30 credits, not compulsory). As an alternative to the dissertation students may opt to take the Sustained Media Project, a double module of 30 credits, which is assessed through the production of a substantial piece of creative work. This would typically be an art work, installation, video production, or performance, supported by evidence of focused research and self-reflective practice. 

Modules - Year One

Year 1 (Level 4)

International Business Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Global Business Environments MAN-10022

15

Management in Context MAN-100181

15

   

Quantitative Methods 1 ECO-100262

15

   

Introductory Microeconomics ECO-10028

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900034

15

Semester two

 

Semester two

 

Introduction to International Business MAN-10023

15

Foundations of Human Resource Management HRM-10007

15

   

Multinational Enterprise Business Perspectives MAN-100233

15

   

Introductory Macroeconomics ECO-10029

15

Notes:

  1. Required for students wishing to take Social Enterprise and Alternative Organising MAN-20093 in Year 2
  2. Not available for students with A Level Maths (or equivalent).
  3. Live company project, recommended for those wishing to take a Placement Year
  4. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Mediated World*

15

Digital Video*

15

The Photographic Message*

15

Reading Film

15

   

Popular British Cinema from the 90s to the Present Day

15

   

Approaches to Film

15

   

Understanding Culture*

15

   

Introduction to European Cinema

15

   

Popular Music

15

   

Introduction to Television Studies

15

   

Film Texts and Contexts I

15

 

Modules - Year Two

Year 2 (Level 5)

International Business Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Managing in the MNC MAN-20084

15

Business Ethics MAN-20091

15

 

 

Professional Development MAN-200901

15

   

Organisational Behaviour MAN-20055

15

   

Academic English for Business Students (Part 1) ENL-900033

15

   

Academic English for Business Students (Part 2) ENL-900044

15

Semester two

 

Semester two

 
   

Choose a minimum of ONE of the following:

 
   

Operations and Quality Management MAN-20053

15

   

International Supply Chain Management MAN-20083

15

   

Researching Business Management MAN-200962

15

   

Social Enterprise and Alternative Organising MAN-20093

15

Notes:

  1. Recommended for those considering a Placement Year
  2. Note you must do an ISP/Dissertation in  year 3 in either this subject or the other subject area - if wishing to do the Management ISP Managing Diversity then this module is compulsory.
  3. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  4. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

Media Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Creating Awareness Campaigns*

15

Making the News*

15

Researching Media, Communication and Culture*

15

Analysing Culture*

15

   

Adaptation

15

   

Gender and the Cinematic Gaze

15

   

Teenage Dreams: Youth Cultures in Fiction, Film and Theory*

15

   

Unheard Melodies: Music in the Narrative Film

15

   

Documentary: Theory and Practice*

15

   

Thinking Photography*

15

   

DIY Broadcasting: Digital Media and You*

15

   

Politics and Cinema

15

   

French Cinema

15

   

Film Texts and Contexts II

15

   

Science Fiction Cinema

15

   

Race, Racism and Resistance

15

   

Globalisation and its Discontents

15

 

Modules - Year Three

Year 3 (Level 6)

International Business Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Business in Emerging Economies MAN-30066

15

Managing Diversity  (ISP across 2 semesters)1

30

   

Comparative Business Cultures MAN-30056

15

   

Business Strategy MAN-30048

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 
   

International Business Strategies MAN-30055

15

   

Managing International Projects MAN-30065

15

Note:

  1. Prerequisite Researching Business Management MAN-20096. Note you must do an ISP/Dissertation in either this subject or the other subject area. This ISP is a year-long (30 credit module)
  2. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Media Year 3 (Level 6)

Optional modules

Credits

Optional Modules

Credits

Dissertation in Media, Culture and Creative Practice (ISP)*

30

Parody in British Film and Television

15

Sustained Media Practice (ISP)*

30

Creative Magazine Production*

15

British Society through the Eyes of British Film: 1960s to the Present

15

Streets, Skyscrapers and Slums: The City in Social, Cultural and Historical Context

15

Visual Pleasures: From Carnival to Disney*

15

Celebrity

15

Postmodernism: Fiction, Film and Theory

15

British Women Directors

15

Work Experience in MCCP*

15

World Cinema in the 21st Century

15

Home, Belonging, Locality and Material Culture

15

English for Media Professionals

15

Modernist Manifestos and Magazines

15

Virtual Revolution

15

 

* Media, Culture and Creative Practice delivered modules

These modules are indicative of the diet that will be offered but not all will run every year due to staffing rotas, research leave in Media and other Programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.

 

Modules - Year Four

If you choose to specialise in International Business in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Comparative Business Cultures MAN-30056

15

Business Strategy MAN-30048

15

Business in Emerging Economies

MAN-30066

15

What’s wrong with entrepreneurship? MAN-30036

15

Managing Diversity (ISP across 2 semesters)1

30

Identity, Culture and Organisation

MAN-30040

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Managing International Projects MAN-30065

15

Enterprise Business Plan

15

International Business Strategies MAN-300551

15

Contemporary Issues in Management MAN-30047

15

Notes:

(1) Prerequisite Researching Business Management MAN-20096.

 

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to International Business
  • Modules in other subjects in which they may have a particular interest
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin)
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme

 

* Media, Culture and Creative Practice delivered modules

These modules are indicative of the diet that will be offered but not all will run every year due to staffing rotas, research leave in Media and other Programmes.

In addition to the programme options listed in this table, students may choose to study modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to Media, Culture and Creative Practice such as English, Sociology, Music, History and American Studies.
  • Modules in other subjects in which they may have a particular interest such as Criminology, Law, Philosophy, Politics or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for academic purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Italian, Russian, Chinese, Arabic, and Japanese.

 

For further information on the content of modules currently offered please visit: www.keele.ac.uk/recordsandexams/az

 








Cherry Hung

Cherry Hung

"Life begins at the end of your comfort zone."

Finance and International Business Graduate, 2014