Human Resource Management and Marketing 

(2018 Entry)

BA (Hons)

The Human Resource Management and Marketing combined honours course provides you with a flexible range of study options so you can tailor your learning to suit your interests. Taught by friendly and approachable tutors and accredited by the Chartered Institute of Personnel Development (CIPD), this course enables you to advance your knowledge of two vitally important business functions to prepare you for a range of careers in management. 

Combined Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international year

UCAS code: NN65

View entry requirements

Course Overview

Human Resource Management will provide you with a critical and globalised approach to management theory and practice, exploring how organisations function as part of their wider context as well as how they manage their workforce and make decisions on pay and terms and conditions of employment.

In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and develop awareness of alternative and not-for-profit organisations. This research informed combined course will encourage you to reflect critically on your learning, to challenge received wisdom and to think for yourself about the theories you encounter. You have the option to study abroad or to take a placement year as part of this programme, building your skills and experience further to prepare you for working life after graduation. The programme will provide you with the specialist skills required to pursue a career in either human resource management or marketing.

What will this mean for my future?

You might work as a human resources manager or take up a career in training and development, equality and diversity, recruitment, occupational psychology, management consultancy or counselling. A wide range of organisations recruit marketing graduates, not just commerce and industry but also the health service, local and central government, political parties, charities and into a variety of roles. These could include market researcher, media buyer, advertising executive, PR officer or events organiser. You could also choose to go on to study for a postgraduate qualification in either subject.

Indicative modules

First year

  • Management in Context
  • Foundations of HRM
  • British and Global Economy
  • Marketing Principles

Second year 

  • Understanding the Consumer
  • Digital Marketing and Communications
  • Developing Professional Knowledge & Practice in HRM
  • Managing Human Resources

Third year

  • Pay and Performance
  • International HRM
  • Strategic Marketing Management
  • Marketing and Globalisation


Emily Swatman

Emily Swatman

"I would highly recommend Human Resources at Keele University!"

Human Resources Management Graduate, 2015