Economics and Marketing 

(2018 Entry)

BA (Hons)

The popular Economics and Marketing course combination at Keele provides you with knowledge, skills and experience of two exciting and highly relevant subjects. Both are taught by research experts within our internationally recognised Management School. You’ll graduate as an analytical thinker, well prepared for a number of careers in financial services, marketing and sales or management. 

Combined Honours
Study abroad
Learn a language
International year
Placement year
3 years/ 4 years with international or placement year

UCAS code: LN15

View entry requirements

Course Overview

In Economics, you will learn techniques for addressing and understanding real world economic problems, and communicate their solutions clearly and effectively. You will explore the behaviour and performance of households, businesses and governments, analyse markets and consumers' behaviour, model investor decision-making, and evaluate fiscal and monetary policies from both a micro and macro economic perspective. To aid all this, you will gain practical experience of professional software tools such as Sage and Bloomberg in our dedicated computer laboratory where you can analyse and interpret real economic data. In Marketing, you will explore branding, strategies and campaigns as well as cutting edge digital marketing. There is also a firm grounding in the wider social context of business and organisation.

You can further the practical application of your learning by opting to take a placement year between years two and three of your studies or by taking the opportunity to study abroad and experience academic life in a different country. 

What will this mean for my future?

An Economics and Marketing degree will open up a range of career opportunities in business and government.  You might choose a career as an economist in the City or with the Government Economic Service or to work as a market researcher, media buyer, advertising executive, PR Officer, journalist, and management consultant. 

You might also choose to continue on to postgraduate study in either of these subject areas.

Indicative modules

First year

  • Introductory Microeconomics
  • Quantitative Methods
  • Management in Context
  • Marketing Principles

Second year

  • Understanding the Consumer
  • Introduction to Macroeconomics
  • Digital Marketing and Communications
  • Open Economy Macroeconomics

Third year

  • Advanced Topics in Microeconomics
  • Industrial Organisation
  • Strategic Marketing Management
  • Marketing and Globalisation


Mark Dinnage

Mark Dinnage

"The modules and teaching at Keele helped me shape a career path I hadn’t even considered when I was 18."

Business Management and Marketing Graduate, 2014