American Studies and International Business 

(2018 Entry)

BA (Hons)

Studying American Studies and International Business at Keele combines  the study of the history, literature and politics of the world’s largest industrial nation superpower, America, with the exploration of concepts and debates in organisational behaviour, accounting, marketing and human resource management in a global context.

Combined Honours

Combined Honours degrees allow you to study two different subjects in one degree. Find out more about Combined Honours degrees.


Study abroad
Learn a language
Placement year
3 Years/ 4 years with placement

UCAS code: TN71

View entry requirements

Course Overview

To understand current events and culture you must understand historical and contemporary America. American Studies will provide you with this knowledge whilst International Business will allow you to explore the impact this has, and continues to have, on modern organisations around the world. This will provide you with a critical and globalised approach to management theory enabling you to operate effectively in the international job market.

You will study how issues such as slavery, crime, imperialism, conflict, security and the presidency have impacted and continues to impact on business and organisations around the world. In the context of an increasingly globalised, politicised world, your international business studies will offer you a thorough exploration of the ‘nuts and bolts’ of essential business skills and knowledge. Furthermore, you can choose to gain some experience of the practical application of your skills by opting to take a placement year between years two and three of your studies.

 

What will this mean for my future?

You will graduate with a wide range of skills to bring to the global employment market with a solid understanding of both business and the global context. As a well-informed critical thinker, you will have a wide range of subject-specific skills and understanding as well as transferable skills which will enable you to follow a career in a wide variety of sectors. You might choose to work as a management consultant, journalist, an academic librarian, in marketing or sales, as a social researcher, a museum conservator, an advertising copywriter. Equally you could decide to go on to study for a postgraduate qualification in either American Studies or International Business.

Indicative modules

First year 

  • Management in Context
  • A Beginner’s Guide to Contemporary America
  • Global Business Environment
  • New York, New York: An Introduction to American Culture
  • Introduction to International Business
  • Debates in American Politics

Second year

  • Organisational Behaviour
  • Managing in the Multinational Corporation
  • Operations and Quality Management
  • From Modernity to Counterculture: American Literature and Social Criticism in the 20th Century

Third year

  • Business Strategy
  • High Culture: Drink, Drugs, and the American Dream
  • Comparative Business Cultures
  • Contemporary American Fiction
  • International Business Strategies
  • Film Noir: The Dark Side of America

Course structure

Our degree courses are organised into modules. Each module is usually a self-contained unit of study and each is usually assessed separately with the award of credits on the basis of 1 credit = 10 hours of student effort.  An outline of the structure of the programme is provided in the tables below.

There are three types of module delivered as part of this programme. They are:

  • Compulsory modules – a module that you are required to study on this course;
  • Optional modules – these allow you some limited choice of what to study from a list of modules;
  • Elective modules – a free choice of modules that count towards the overall credit requirement but not the number of subject-related credits.

Modules Summary

International Business - Each year you MUST take a minimum of 45 credits in International Business achieved by taking two compulsory modules and one optional module. You must also take a minimum of 45 credits in your other principal subject. Your remaining 30 credits may be selected from the list of International Business optional modules, modules from your other principal subject, or from the range of elective modules provided by other disciplines.

Modules - Year One

Year 1 (Level 4)

American Studies Year 1 (Level 4)

In Year 1 all Combined Honours students must take one compulsory core module in each semester. In addition they must choose an optional module from the list below. They then select further modules which can but need not include American Studies optional modules.

Compulsory modules

Credits

Optional modules

Credits

A Beginner’s Guide to Contemporary America

15

Starting Out: An Introduction to American Literature

15

New York, New York: An Introduction to American Culture

15

Transatlantic Gothic: Studies in 19C English & American Literatures

15

   

The American Past: Explorations in US History

15

   

Debates in American Politics

15

 

International Business Year 1 (Level 4)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Global Business Environments MAN-10022

15

Management in Context MAN-100181

15

   

Quantitative Methods 1 ECO-100262

15

   

Introductory Microeconomics ECO-10028

15

   

British and Global Economy ECO-10025

15

   

Academic English for Business Students (Part 1) ENL-900034

15

Semester two

 

Semester two

 

Introduction to International Business MAN-10023

15

Foundations of Human Resource Management HRM-10007

15

   

Multinational Enterprise Business Perspectives MAN-100233

15

   

Introductory Macroeconomics ECO-10029

15

Notes:

  1. Required for students wishing to take Social Enterprise and Alternative Organising MAN-20093 in Year 2
  2. Not available for students with A Level Maths (or equivalent).
  3. Live company project, recommended for those wishing to take a Placement Year
  4. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Modules - Year Two

Year 2 (Level 5)

American Studies Year 2 (Level 5)

In Year 2 Combined Honours students choose three optional modules from the range of American Studies offerings. They must choose two optional modules from group A and at least a further one module from anywhere within groups A or B. Students can choose further modules, which can but need not include American Studies optional modules.

Optional modules group A

Credits

Optional modules group B

Credits

The Romance of Fiction: History & Society in 19thC American Literature

15

Teenage Dreams; Youth Subcultures in Fiction, Film and Theory

15

History of the US in the Twentieth Century

15

Globalisation and its Discontents

15

Discovering America: From Empires to Revolutions

15

US Government and Politics

15

From Modernity to Counterculture: American Literature & Social Criticism in 20th Century

15

Environmental Politics and Policy

15

The New World in Chains: Slavery and the Bonds of Race in America

15

Why Policy Changes

15

Alfred Hitchcock’s America

15

   

The Detective and the American City

15

   

 

International Business Year 2 (Level 5)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Managing in the MNC MAN-20084

15

Business Ethics MAN-20091

15

 

 

Professional Development MAN-200901

15

   

Organisational Behaviour MAN-20055

15

   

Academic English for Business Students (Part 1) ENL-900033

15

   

Academic English for Business Students (Part 2) ENL-900044

15

Semester two

 

Semester two

 
   

Choose a minimum of ONE of the following:

 
   

Operations and Quality Management MAN-20053

15

   

International Supply Chain Management MAN-20083

15

   

Researching Business Management MAN-200962

15

   

Social Enterprise and Alternative Organising MAN-20093

15

Notes:

  1. Recommended for those considering a Placement Year
  2. Note you must do an ISP/Dissertation in  year 3 in either this subject or the other subject area - if wishing to do the Management ISP Managing Diversity then this module is compulsory.
  3. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  4. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year

 

 

Modules - Year Three

Year 3 (Level 6)

American Studies Year 3 (Level 6)

In Year 3, Combined Honours American Studies students may take a two-semester double-weighted ISP (worth 30 credits) and one optional module or they may take three optional modules (if taking an ISP in their other Principal subject). Students can choose further modules, which can but need not include American Studies optional modules.

Optional modules

Credits

Optional modules

Credits

Dissertation in American Studies

30

The US Presidency

15

Wild Woods and Wide Worlds: British

and American Children’s Literature

15

Violence and Power in Antebellum America

15

Film Noir: The Dark Side of America

15

Silence, Strength and Sentiment: Gender and Sexuality in Nineteenth-Century American Writing

15

Words and Pictures: The Contemporary

American Graphic Novel

15

The whole United States is southern! The Modern South and America

15

“Eyes on the Prize”: The Struggle for Civil Rights in America

15

   

High Culture: Drink, Drugs and the

American Dream

15

   

Violence and Power in Civil War America

15

   

 

International Business Year 3 (Level 6)

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Business in Emerging Economies MAN-30066

15

Managing Diversity  (ISP across 2 semesters)1

30

   

Comparative Business Cultures MAN-30056

15

   

Business Strategy MAN-30048

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 
   

International Business Strategies MAN-30055

15

   

Managing International Projects MAN-30065

15

Note:

  1. Prerequisite Researching Business Management MAN-20096. Note you must do an ISP/Dissertation in either this subject or the other subject area. This ISP is a year-long (30 credit module)
  2. Open only to non-native speakers of English and successful completion of ENL-10031 (EAP 1) with a score of over 60%, or ENL-90006 (EAP 2), or equivalent or by recommendation of the Language Centre.  Cannot be taken with other ENL- module (English Language module) in the same academic year.
  3. Open only to NON-NATIVE SPEAKERS OF ENGLISH after successful completion of AEB1 (Academic English for Business 1) with a score of under 60% or equivalent. Cannot be taken with other ENL- module (English Language module) in the same academic year.

 

Modules - Year Four

 

If you choose to specialise in American Studies in your final year you will study the following modules:

Compulsory module

Credits

Optional modules

Credits

Dissertation in American Studies

30

The US Presidency

15

Optional modules

 

Violence and Power in Antebellum America

15

Wild Woods and Wide Worlds: British

and American Children’s Literature

15

Silence, Strength and Sentiment: Gender and Sexuality in Nineteenth-Century American Writing

15

Film Noir: The Dark Side of America

15

The whole United States is southern! The Modern South and America

15

Words and Pictures: The Contemporary

American Graphic Novel

15

Violence and Power in Civil War America

15

“Eyes on the Prize” The Struggle for

Civil Rights in America

15

   

High Culture: Drink, Drugs and the

American Dream

15

   

 

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to American Studies such as English Literature, Film Studies, History or Politics.
  • Modules in other subjects in which they may have a particular interest such as Criminology or International Relations.
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes.
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin).
  • Free standing modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme.

If you choose to specialise in International Business in your final year you will study the following modules:

Compulsory modules

Credits

Optional modules

Credits

Semester one

 

Semester one

 

Comparative Business Cultures MAN-30056

15

Business Strategy MAN-30048

15

Business in Emerging Economies

MAN-30066

15

What’s wrong with entrepreneurship? MAN-30036

15

Managing Diversity (ISP across 2 semesters)1

30

Identity, Culture and Organisation

MAN-30040

15

   

SME Live Project

15

   

Academic English for Business Students (Part 2) ENL-900042

15

   

Academic Business English ENL-900053

15

Semester two

 

Semester two

 

Managing International Projects MAN-30065

15

Enterprise Business Plan

15

International Business Strategies MAN-300551

15

Contemporary Issues in Management MAN-30047

15

Notes:

(1) Prerequisite Researching Business Management MAN-20096.

 

Students may choose to study elective modules which are offered as part of other programmes in the Faculty of Humanities and Social Sciences and across the University. These include:

  • Modules in other subjects closely related to International Business
  • Modules in other subjects in which they may have a particular interest
  • Modules designed to help students for whom it is not their first language to improve their use of English for Academic Purposes
  • Modern foreign languages modules at different levels in French, German, Spanish, Russian, Japanese and Chinese (Mandarin)
  • Modules related to the development of graduate attributes, student volunteering, and studying abroad as part of the University’s exchange programme

 

For further information on the content of modules currently offered, including the list of elective modules, please visit: www.keele.ac.uk/recordsandexams/az