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Accounting and Marketing
Studying Accounting and Marketing will develop your creative and communication skills alongside your understanding of accountancy practices and techniques.
UCAS code: NN45
Keele Management School
Graduates with skills in analytical marketing and market intelligence with numeracy skills are much in demand by employers.
The course combines accounting theory and practice with learning about markets and consumers, their behaviours and how to understand and communicate with them. You will be supervised in the use of a range of professional tools such as Bloomberg and Sage in our dedicated computer laboratory to prepare, analyse and interpret accounting and market data. You will learn how to plan and implement successful marketing strategies as well as understand the financial implications of strategy. There are exciting opportunities to explore branding and digital marketing and develop awareness of alternative and not-for-profit organisations. You can choose to further enhance your experience of the practical application of your accounting and marketing knowledge by opting for a placement year between years two and three of your studies.
What will this mean for my future?
Should you choose to follow a career in accounting, our programme offers a number of important exemptions from professional exams, as well as providing you with a solid grounding for business and management related careers. You might choose to employ your marketing skills in commerce or industry but many other organisations also employ marketing graduates such as the health service, local and central government, political parties, charities and educational institutions. You could also choose a career combining both your subjects working in marketing in an accountancy firm or as an accountant in a marketing company.
- Accounting Principles
- Management in Context
- Financial Accounting
- Marketing Principles
- Business Law
- Understanding the Consumer
- Cost and Management Accounting
- Digital Marketing and Communications
- Intermediate Financial Accounting
- Marketing Research
- Management Accounting
- The Audit Framework
- Strategic Marketing Management
- Marketing and Globalisation
- Advanced Financial Reporting
"The lecturers in KMS are very knowledgeable and passionate in their field."
Accounting and Finance, 2017