Explore an authentic blend of marketing and international business knowledge and methods designed to give you leading-edge opportunities in the highly competitive world of business. Our programme draws on seminal thinkers, practitioners and world famous companies and industries.
Work Placement YearOpportunities to boost your employability (Visa restrictions apply)
Bloomberg Financial LabAccess economic, financial and business real-time data, world news and reports
Entrepreneurship YearOpportunities to develop an idea for a new business venture (UK students)
Lauren, International Business and Marketing
"The ability to tailor my degree has allowed me to work one day a week on placement at a blue-chip company." - read more about Lauren, International Business and Marketing
Salman, Human Resource Management and Marketing
"Keele was an unforgettable experience. From the gold teaching standard to the lifelong friends created, every bit of the journey extraordinary. I was the Lead Voice Representative for the Business School in 2021. Keele has taught me valuable life skills such as independence, decision making, organisation and the importance of dedication and passion, all of which have helped me become the successful person I am today."
There are a range of additional opportunities available when studying this course.
Please note, undertaking one may impact upon the availability of another.
Discover the Keele difference
Everything’s on your doorstep at Keele, and you’ll soon feel at home and make friends wherever you go.
We help students manage their money and ensure that they receive any funding for which they may be eligible.
Make yourself more employable after graduation by taking advantage of the whole host of additional opportunities.
Boost your employability by applying for a four-year degree with a work placement at companies such as Nintendo and IBM
If you have an idea for a new business venture, this module provides you with the time, space and expertise to develop it
Access economic, financial and business real-time data, world news, analysis and reports in our Bloomberg Financial Lab