New Indian food business launched thanks to funding from Keele University
"The Research and Enterprise Services (RES) team at Keele and the EFS project have provided me with invaluable expert support, knowledge and advice to help kick start my business."
A member of staff at Keele University is set to launch her own Indian food business thanks to an innovative funding scheme.
Gurpreet Grewal-Kang, who works as a marketing officer in Research and Enterprise Services, will launch her business, Masala Tiffin, next week after receiving £8,500 in funding from the Enterprise Fellowship Scheme (EFS).
Gurpreet got the inspiration for her business during a trip to India in 2009, where she was so disturbed by the poverty she witnessed that she decided to find a way to make a difference. She found a gap in the market for a fresh authentic curry sauce and decided it was the perfect product for the modern consumer juggling work life balance.
A donation will be made from each pack of Masala Tiffin curry sauce sold, to benefit charities and community projects in India and across the world.
The 30-year-old, who lives in Keele, decided to combine her passion for helping others with cooking.
She said: “I used an old family recipe that had been passed down from generation to generation to create a healthy and authentic curry sauce.”
The vegetarian recipes are derived from the Punjab in northern India and contain no artificial flavourings or preservatives.
Gurpreet will launch her business on Thursday, December 2, at University College Birmingham with a live cookery demonstration.
The Enterprise Fellowship Scheme is open to recent Keele graduates, members of staff at Keele University and current registered students at Keele University with an idea that is technologically innovative or which would benefit from the extra money available under EFS. EFS is funded by the European Regional Development Fund and operates at eight Universities across the West Midlands.
Gurpreet added: “The Research and Enterprise Services (RES) team at Keele and the EFS project have provided me with invaluable expert support, knowledge and advice to help kick start my business. RES’s connections into the ‘real’ business world have helped me secure the perfect mentor for my business.”
For information on how Keele University can support your business visit: www.keele.ac.uk/businessenterprise