Young businesses expand out of Keele's growth programme

Share |
Posted on 13 August 2013
The support from the Keele team has been fantastic and really helped us to get a foot on the business ladder.

Two young Staffordshire businesses are moving out of Keele University Science and Business Park’s (KUSBP) dedicated business growth programme -the Nova Centre - a year early, after rapidly expanding during the last 12 months.

Web design and software agency, Digital Delight, and design and marketing agency, DK Design, have both gone from strength-to-strength since joining the centre last year and both companies now require additional commercial space to continue to grow their teams. The move will make way for two new businesses to join the Nova Centre and take advantage of the business support and affordable facilities on offer for fledging businesses in the early stages of operation.

Digital Delight, one of the first businesses to join the Nova Centre, will now move into one of KUSBP’s Innovation Centres, joining the likes of Siemens Wind Power Research and Development, Adecco Enterprise and Navman Wireless Vehicle Tracking Systems. Meanwhile DK Design will move into a new location on the Marsh Parade in Newcastle.

After being opened by Business Secretary Vince Cable in September 2012, the Nova Centre has provided business support, networking opportunities and first class office facilities for eight small enterprises. Businesses are selected by a panel of experts into the centre, where they can reside for up to two years before making way for new enterprises to join the programme.

David Webster, Chair Executive of Hanley Building Society and a Nova Centre panellist, commented: “It’s been a pleasure to be involved in the Nova Centre during the past 18 months and the success of DK Design and Digital Delight provide a terrific example of what schemes like this can provide for young businesses. The centre has provided a real boost to the area and reinforces how universities and businesses can work together to create real change and deliver economic growth.”

Mandy Robinson, Creative Director at Digital Delight, said: “The support on offer through Keele’s business programme at the Nova Centre has been invaluable and has enabled us to grow our business much faster than we first anticipated. It has provided us with the perfect platform to take our service to market, putting us in front of the right people at the right time and being part of a small business community at the site has also enabled us to share experiences and best practice with other new enterprises.

“We’ve had a great first year of trading and to already be in a position to move to a more permanent address is more than we could have asked for. There’s a real sense of community across Keele’s wider business site, which is why we chose to stay here. The accessible location also means we can continue to roll out our services to businesses across the country.”

David Purkiss, Director at DK Design, added: “Moving to a commercial address at the Nova Centre enabled us to hit the ground running and quickly grow our in-house team. The support from the Keele team has been fantastic and really helped us to get a foot on the business ladder. We’re now looking forward to the next phase in the future of our business.”

Caroline Mairs, Head of KUSBP, concluded: “We pride ourselves on providing the right environment for any business to succeed, whether they’re just starting out or looking to expand. In its first year for example, the Nova Centre has helped a number of entrepreneurs to launch their business and even expand their teams, while our Innovation Centres have continued to attract established businesses from across a range of sectors.”

KUSBP has become a proven business location for local, national and international companies and is currently home to 43 businesses.

There are now two openings at the Nova Centre for ambitious businesses that have been operating for less than 12 months and are keen to expand trading significantly in the next few years. Businesses can simply apply online or contact Lucy Delaney on 01782 734 603. To find out more about Keele University Science and Business Park, visit