Health Literacy and Diabetes: Reaching target groups in Stoke-on-Trent

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Posted on 11 August 2011

A project by researchers at Keele is to look at how health literacy impacts on diabetes management.

Stoke-on-Trent has one of the worst literacy levels in England. It is well-documented that low literacy is related with poor health, and thus to address this issue, Stoke City Council recently commissioned a team of researchers from Keele University to facilitate an action research project to understand how health literacy impact on diabetes management. 

Two specific groups will be prioritised: 1) Young men under 30 years of age from any background; and 2) South Asian men of any age.

For the first stage of the research, the team will need 50 male participants from the target groups to complete a short, confidential questionnaire.  This test will give an indication of the men’s current health literacy level.  All participants will be offered a £15 ‘Love to Shop’ voucher as a token of appreciation.

For the second stage of the research, 20 participants will be asked to take photographs of their experiences of managing their diabetes to give them the opportunity to raise issues and concerns about their condition.

A photo exhibition will be organised to increase public awareness of the key issues highlighted from this study. 

Findings from this project will also be used to design an intervention to address some of the issues raised.  Participants for this stage of the project will be offered a £25 ‘Love to Shop’ shopping voucher as a thank you.

For more information, please call our Freephone Number 0800 002 9860 or email