Media Guidelines for Staff

The PR & Communications Team

The PR & Communications team is responsible for all media relations for Keele University in order to enhance the University’s regional, national and international reputation. Our work with the media includes:
• Highlighting research and achievements by Keele staff and students
• Working with colleagues to manage responses to media enquiries, including crisis communications and reaction to major incidents
• Responding quickly to requests for expert comment and securing media opportunities for our academics

Dealing with media enquiries

The PR & Communications team is the first point of contact for most media enquiries.

If you are contacted directly by a journalist to comment about your research, or issues relating to your teaching or subject expertise, you are free to do so if you wish. You should be quoted by name, giving your School/Research Institute/job title, and not as a spokesperson for the University.

Please always let the PR & Communications team know if you have been working with the media as we may receive follow up calls from other journalists when the story is published or broadcast.

You should refer the journalist to us if the media enquiry is not relevant to your area of work, if you are unsure of how to respond , or if the enquiry concerns University policy issues and the journalist is seeking the views of a University spokesperson.

Please contact us if you would like advice before responding to a media enquiry.

Contacting the media

Proactive contact with the media should always be made via the PR & Communications team – please get in touch if you need any help.

If you have an idea for a news story or press release then please contact us. We will work with you to draft the release and target appropriate media.

If an external body (e.g. a funding council or academic journal) is issuing a press release about your work, please let us know as soon as possible before the release is issued. This will help us deal with any enquiries from journalists arising from the release.

For further advice, please contact Russell Reader, Head of PR & Communications:
r.reader@keele.ac.uk | 01782 733375