Keele Management School  
MAN-30056 Comparative Business Cultures  
Co-ordinator: Dr Paul Forrester    Room: DW1.20, Tel:+44 1782 7 33602  
Lecture Time: See Timetable...  
Level: Level 6 Credits: 15 Study Hours: 150  
School Office: Tel: 01782 733094
Programme/Approved Electives for

Business Management Dual Honours (Level 6)
International Business Minor (Level 6)
Management (Business Management) Single Honours (Level 6)

Available as a Free Standing Elective



Successful completion of MAN-20055 or MAN-20057

Barred Combinations


Description for 2017/18

Much of the literature on business culture presents and promotes standardised approaches to doing business in the globalised world. This module opens up this unhelpful and homogenised view of business culture by focusing on the difference and diversity of business cultures across the world. The module offers a sophisticated introduction to theoretical perspectives on management in the context of globalisation, and considers international business cultures with reference to theories and typologies of organisational and national culture.


To explore how distinctive business cultures emerge
To examine the relative strengths and weaknesses of diverse business cultures
To identify and consider the social, political, economic, institutional, ethical and technological factors that shape the business cultures across time and space

Intended Learning Outcomes

identify and explain the emergence of distinctive business cultures; will be achieved by assessments: 1, 2
critically evaluate what constitutes a business culture and how it can be defined and assessed, using contemporary literature on national and organisational culture; will be achieved by assessments: 1,2
critically analyse and compare business cultures to assess what constitutes "success" in given cases; will be achieved by assessments: 1,2
apply existing theoretical literature on business culture to a study of a distinctive case; will be achieved by assessments: 1
provide a practical insight to working internationally, including expatriatism and managing culturally diverse organisations and teams. will be achieved by assessments: 1

Study hours

25 hours of scheduled learning: lectures (10x1hrs), tutorials (10x1hrs), staff-group meetings (3hrs) and poster event (2hrs)
25 hours of group work
100 hours of private study and preparation

Description of Module Assessment

01: Poster Presentation weighted 40%
Group poster event
Small groups of students will prepare and present visual representation of topics or themes relating to the course material. Posters will be simultaneously displayed and presented at an event in the final week of teaching. This event will be attended by all students and at least one member of academic staff in addition to the module leader. The mark will be determined by a combination of peer and tutor-based assessment.

02: Essay weighted 60%
2,500-word essay
Students will write a 2500-word essay on a pre-defined topic, theme or question.

Version: (1.07) Updated: 09/Jan/2018

This document is the definitive current source of information about this module and supersedes any other information.