Keele Management School  
MAN-20084 Managing in the Multinational Corporation  
Co-ordinator: Prof Susanne Tietze    Room: N/A, Tel:+44 1782 7 34279  
Lecture Time: See Timetable...  
Level: Level 5 Credits: 15 Study Hours: 150  
School Office: Tel: 01782 733094
Programme/Approved Electives for

International Business Minor (Level 5)

Available as a Free Standing Elective



Year 1 Introduction to International Business MAN-10023 Year 1 The Global Business Environment MAN-10022

Barred Combinations


Description for 2017/18

This module focuses on the Multinational Corporation (MNC)and its management. In particular political-historical, cultural and language/communication related aspects will be examined through the use of empirical case studies. Appropriate theoretical frameworks will be used to identify the key skills and competences that managers and other agents in the MNC need to develop in order to manage it effectively.


To introduce students to the Multinational Corporation (MNC) as a key organisational form of international business;
To provide insights into the operational activities of an MNC;
To theorise MNCs from different perspectives (e.g. rational-economic; cultural, political);
To examine the key skills required by agents of the MNC to operate it effectively.

Intended Learning Outcomes

analyse MNC operations from rational, cultural and political perspectives; will be achieved by assessments: 1,2
to understand the complexities of MNCs operations such as in cross-border mergers and aquisitions; international joint ventures, knowledge transfer; will be achieved by assessments: 1,2
identify the skills that managers and agents of MNCs need in order to deal with these complexities and contextual ambiguities. will be achieved by assessments: 1,2

Study hours

12 hours lectures
12 hours tutorials
60 hours for guided reading
66 hours for assignment preparation and completion

Description of Module Assessment

01: Assignment weighted 70%
A 3000 word essay, based on empirical case studies discussed in class time
Based on case study findings, identify and theorise the key factors that impact on MNC operations.

02: Essay weighted 30%
A 1500 word essay based identifying and discussing key competences and skills required for inter national management
Students will identify and discuss key competences and skills required for inter national management based on the case studies covered in class, identify the key skills, competences and mindsets that are necessary for effective MNC management

Version: (1.07) Updated: 09/Jan/2018

This document is the definitive current source of information about this module and supersedes any other information.