Dr Matthew Brannan

Title: Lecturer
Phone: +44 (0)1782 733610
Email: m.brannan@keele.ac.uk
Location: Darwin 1.12
Role:
Contacting me:
Profile image for Matthew Brannan

I am a Senior Lecturer in Management and Director of Learning and Teaching for the Management School. I have also held the role of Director of International Partnerships for the School. I am a member of the School’s senior management team and have extensive experience of programme design, quality assurance and enhancement.

I have previously worked at the Centre for Labour Market Studies, University of Leicester and was awarded a PhD from Wolverhampton University for my work on Call Centres and Employee Resistance.

I am interested in the growth of the Service Sector and the implications this has for contemporary experiences of work. I have specific expertise in the use of ethnographic techniques to gain an immersive insight to the world of work. I am currently working on understanding processes of Employee Branding more fully and forms of misconduct at work, especially in relation to the Financial Services Industry.

I am founding editor of the Journal of Organizational Ethnography and a founder member of the Annual Liverpool, Keele Ethnography Symposium.

I have played a significant role in developing and contributing to the research culture in the Management School through the development of a number of successful seminar programmes. My own research is informed by advanced qualitative techniques. As an ethnographer, I am keen to draw upon both my PhD and more recent fieldwork to document the experience of contemporary work in the service economy; specifically to draw attention to processes and dynamics of organizational life that may remain hidden from less immersed forms of investigation. 

My work has been funded by both Higher Education Academy and the ESRC. The ESRC funding has enabled me to initiate the creation of a multi-disciplinary, cross-institutional research seminar series to explore the emotions and embodiment of research processes.  

I have written about the use of role-play in Call Centre recruitment and selection processes, the engagement of worker's sexuality in customer service environments, the career path of female junior managers and Employee Branding. My most recent work explores misconduct in Financial Services specifically relating to mis-selling.

Selected Publications

  • Brannan MJ, Fleetwood S, O'Mahoney J, Vincent S. 2017. Critical Essay: Meta-analysis: A critical realist critique and alternative. HUMAN RELATIONS, vol. 70(1), 11-39. link> doi>
  • Brannan MJ. 2017. Power, corruption and lies: Mis-selling and the production of culture in financial services. HUMAN RELATIONS, vol. 70(6), 641-667. link> doi>
  • Russell S and Brannan MJ. 2016. "Deregulation is so nineteen eighties, we’re into ‘better regulation’ now”: Exploring the unintended consequences of self-regulation through enterprise in the Passive Fire Protection industry. Journal of Organisational Ethnography, vol. 5(3), 287-303. doi> link>
  • Russell S and Brannan MJ. 2016. "Getting the right people on the bus" recruitment, selection and integration for the branded organisation. European Management Journal. doi>
  • Hopfl H, Brannan M, Hamilton L. 2016. Introduction to 'A Gendered Perspective on Learning to Labour'. Culture and Organisation, 1-10. doi> link>

Full Publications List show

Books

  • Brannan MJ, Parsons E, Priola V. 2011. Branded Lives. Edward Elgar Publishing.

Journal Articles

  • Brannan MJ, Fleetwood S, O'Mahoney J, Vincent S. 2017. Critical Essay: Meta-analysis: A critical realist critique and alternative. HUMAN RELATIONS, vol. 70(1), 11-39. link> doi>
  • Brannan MJ. 2017. Power, corruption and lies: Mis-selling and the production of culture in financial services. HUMAN RELATIONS, vol. 70(6), 641-667. link> doi>
  • Russell S and Brannan MJ. 2016. "Deregulation is so nineteen eighties, we’re into ‘better regulation’ now”: Exploring the unintended consequences of self-regulation through enterprise in the Passive Fire Protection industry. Journal of Organisational Ethnography, vol. 5(3), 287-303. doi> link>
  • Russell S and Brannan MJ. 2016. "Getting the right people on the bus" recruitment, selection and integration for the branded organisation. European Management Journal. doi>
  • Hopfl H, Brannan M, Hamilton L. 2016. Introduction to 'A Gendered Perspective on Learning to Labour'. Culture and Organisation, 1-10. doi> link>
  • Brannan MJ. 2015. "You're not going anywhere" Employee Retention, Symbolic Violence and the Experience of Participation and the Structuring of Subordination in a UK-based Call Centre. The Sociological Review. doi>
  • Mansour H, Heath G, Brannan MJ. 2015. Exploring the Role of HR Practitioners in Pursuit of Organizational Effectiveness in Higher Education Institutions. The Journal of Change Management, vol. 15(3). doi>
  • Brannan MJ, Parsons E, Priola V. 2015. Brands at Work: The Search for Meaning in Mundane Work. ORGANIZATION STUDIES, vol. 36(1), 29-53. link> doi>
  • Brannan MJ, Parsons E, Priola V. 2015. Brands at Work: Understanding Organizational Control Through the Illusory Power of Employee Branding. Organization Studies. doi>
  • Brannan MJ. 2012. Researching emotions and the emotions of researching: the strange case of Alexithymia in reflexive research. International Journal of Work Organisation and Emotion, vol. 4(3), 322-339. doi>
  • Brannan MJ and Priola V. 'Girls Who Do Boys Like They're Girls'? Exploring the Role of Gender in the Junior Management of Contemporary Service Work. Gender, Work and Organization, vol. 19(2), 119-141. doi>
  • Brannan MJ and Priola V. Between a Rock and a Hard Place: Exploring Women's Experience of Participation and Progress in ManagerialCareers. Equal Opportunities International, vol. 28(5), 378-397. doi>
  • BRANNAN MJ and Hawkins B. 2007. London Calling: Selection as Pre-Emptive Strategy for Cultural Control. Employee Relaltions - Emerald Group Publications Limited, vol. 29(2), 178-191. doi>
  • Brannan MJ. 2007. The new old economy. SOCIOLOGICAL REVIEW, vol. 55(1), 178-179. link> doi>
  • BRANNAN MJ, Pearson G, Worthington F. 2007. Ethnographies of work and the work of ethnography. Ethnography, vol. 8(4).
  • BRANNAN MJ. 2005. Once More With Feeling: Ethnographic Reflections on the Mediation of Tension in a Small Team of Call Centre Workers. Gender, Work and Organization, vol. 12(5), 420-439. doi>
  • Brannan MJ, Fleetwood S, O’Mahoney J, Vincent S. 2017. Critical Essay: Meta-analysis: A critical realist critique and alternative. Critical Essay: Meta-analysis: A critical realist critique and alternative, vol. 70(1). doi>
  • Brannan MJ. FORTHCOMING: Critical essay: A realist critique of meta-analysis in organisation and management studies.

Chapters

  • Brannan MJ. 2014. Recognising Research as an Emotional Journey. In Researching with Feeling: The Emotional Aspects of Social and Organizational Research. Clarke C, Broussine M, Watts L (Eds.). Routledge.
  • Brannan MJ. 2012. Participant Observation. In Qualitative Organizational Research. Cassell C and Symon G (Eds.). Sage Publications Limited.
  • Oultram T and Brannan M. 2012. Participant Observation. In The Practice of Qualitative Organizational Research. Cassell C and Symon G (Eds.).
  • BRANNAN MJ. Call centres as community of practice. In Community of practice: Critical perspectives. al UE (Ed.). 2006: Routledge.

My teaching involves the provision of critical Business and Management education at under-graduate, post-graduate and post-experience levels. I have supervised several PhD students and have a number of on-going supervisory projects but would welcome further doctoral students especially in my specific areas of research interest. 

I have extensive experience in the teaching of core Business and Management topics including HRM and wider organization studies and a keen interest to develop student awareness and expertise in qualitative inquiry especially Ethnography and Participant Observation.

My pedagogic practice involves the teaching of a diverse student body and I have experience of teaching in China, Hong Kong, Malaysia and Singapore. I hold a Post-Graduate Certificate in Teaching and Learning in Higher Education, which was awarded by Keele University, and I am a member of the Higher Education Academy.