Keele Management School
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Jaguar Land Rover Visit
Keele Management School’s Dr. Paul Forrester and Dr. Xiaoying Li led a visit of MA International Business and MA Management students to the Jaguar Land Rover (JLR) factory in Halewood, Liverpool.
The students study global business, operations and supply management, critical management studies and other subjects in semester one of their programme. The visit was intended to help them put theory into practice and better appreciate the theoretical concepts they are currently studying as part of their degree in terms of their application.
The visit opened with a presentation about Jaguar Land Rover’s business and was followed by a detailed tour of the factory floor by JLR employees who shared both their technical knowledge and their experiences of working as part of a large multinational company (Tata of India).
The plant produces the Evoque, Evoque Convertible and Discovery models and students were able to see the whole factory process from the cutting, stamping and welding of metal panels, through painting, to assembly and final testing.
Commenting on the value of the visit, Paul Forrester said: "This visit is an ideal opportunity for students to recognise the relevance of their studies at Keele to the real world of business, but also to explore some the deeper issues of work organisation and international business from a critical standpoint. I am sure that all gained from this inside view of the operation of a major UK manufacturing company”.