Spotlight on Dr Paul Forrester
I have extensive business and international management experience which I bring to my teaching, research and engagement activities. One particular activity of note is the cross-cultural and virtual teamworking exercise I deploy on my final year undergraduate module, Comparative Business Cultures. A major part of the assessment for this module is a two-stage group exercise whereby Keele Business School students firstly act as "cultural consultants" to student "client" teams from Duale Hochschule Baden-Württemberg (DHBW), one of our European partner universities. Keele students evaluate DHBW students' business plans for entry of a product or service into a new country market, provide guidance and advise for their clients in a virtual project team environment, and produce a consultants report summarising their findings and recommendations. The second stage is where Keele students are asked to reflect upon their cross-cultural and virtual team experience and produce a poster relating their experiences with concepts and principles learned on the module, with all posters displayed at an end-of-module exhibition event. The exercise simulates the contemporary world of work where it is unusual in an international business setting for all team members and clients to be based in just one location, engaging in face-to-face meetings. The exercise makes unique demands on students, but provides useful learning points for their future careers. I have presented this innovative teaching and learning approach at the major US `business conference, the Academy of Management Meeting, in Boston, Massachusetts in August 2019 together with his teaching and research colleagues in Germany. This team has also had a book chapter published in September 2019, with further research planned.
In addition to this work I also use a number of other innovative and highly relevant approaches to his teaching and engagement activities. I have recently run a highly successful international trade game with participants on the Mercia Centre for Innovation Leadership (MCIL) programme run out of Keele Business School. I am also pioneering the use of student video assignments on my second year undergraduate module, Operations and Quality Management for the 2019/20 academic year. And I am in the process of developing a new module in Creativity, Innovation and Quality for delivery on Keele's new MBA Senior Leader Apprenticeship programme for delivery in February 2020, whereby participants engage in active learning to tackle real business problems in local enterprises.