Adam, MA Global Media & Culture Student

After graduating with a BA in Fine Art, I knew I wanted to do a master’s at some point but wasn’t sure where. After a few years of looking at different art schools I couldn’t really find what I wanted and was keen to take a different approach to my practice. My work is often very theory led and by chance I saw the Global Media and Culture master’s programme at Keele and after attending an open day here I found the theoretical content was what I was looking for to support the development of my practice.

I love how independently led MA is, you can steer it to find and suit your own research interests, and the variety of teaching staff and modules allow you to find connections between all aspects of media and culture. This mix was most prevalent in the Globalisation module. To hear different perspectives on the subject, what it involves, how things interconnect with each other and the group discussions this created was hugely interesting.

Coming from a Fine Art background I was a little nervous there would be a lack of practice based content on the course, however this wasn’t the case. For example, in our first semester we had to produce a campaign proposal for an advertising campaign. We had to build a campaign using the theory that we had been taught throughout the module, designing and creating the visuals, making it feel real. This was great and probably sums the course up; having a good balance of theory and practice.