PSY-20043 - Qualitative and Survey Research Design
Coordinator: Marc Alexander Room: 1.66 Tel: +44 1782 7 32956
Lecture Time: See Timetable...
Level: Level 5
Credits: 15
Study Hours: 150
School Office: 01782 733736

Programme/Approved Electives for 2021/22


Available as a Free Standing Elective






Barred Combinations


Description for 2021/22

This module aims to advance understanding of qualitative and survey research methods used in Psychology and builds on the content of the first year research methods modules. The module is split into two main components with weekly whole-group classes and lab classes. The qualitative research methods component includes a range of data collection methods (e.g. interview and written accounts) and different approaches to data analysis (such as thematic analysis, IPA, and discourse analysis). The quantitative research methods component includes questionnaire development (e.g. item generation) as well as hands on data collection and item analysis using statistical software.

This module aims to advance student understanding of qualitative and survey research methods used in psychology, and builds on the content of first year methods modules. It introduces two important traditions in psychological research: qualitative methods and survey methods.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.

Intended Learning Outcomes

Design appropriate data collection and analysis strategies to test hypotheses and answer research questions: 1,2
Conduct, analyse and evaluate psychological research projects, using qualitative and survey methods: 1,2
Report psychological research using APA formatting: 1,2

Study hours

20 hours of taught classes
20 hours of lab classes
50 hours of asynchronous learning and project work (outside of class time) - preparation for labs and other 'homework' tasks
60 hours for writing up project work

School Rules


Description of Module Assessment

1: Laboratory Report weighted 50%
Individual Qualitative Report
Students will complete a 2,000 word individual qualitative lab report based on the qualitative theory and practical qualitative methods approaches covered within the module. Students work in research teams influenced by a research subject selected at the beginning of the module. The individual qualitative report will include specific elements of an empirical paper, such as method, research findings (analysis of interview data), and discussion, for example. Students will receive guidance for word count for each section of the report. In addition to completing the individual qualitative lab report, students will be required to complete in-class activities structured around designing a research proposal and a lay summary to support peer learning for the individual lab report assessment.

2: Laboratory Report weighted 50%
Individual Quantitative Report
Students will produce a 2,000 word individual lab report based on work they have done in practical classes. This includes statistical data analysis undertaken using statistical software and will be written in the style of a psychological research paper.