MDS-30021 - Podcast and Radio Production
Coordinator: Catherine Chambers
Lecture Time: See Timetable...
Level: Level 6
Credits: 15
Study Hours: 150
School Office: 01782 733147

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25


Aims
This module will introduce students to podcasting and radio; they will analyse the global growth in podcasting and discuss the contributing factors to this growth and its influence on the wider media landscape, in particular radio. Students will critically reflect on the difference between radio and podcasting and evaluate the impact of podcasting on radio production. This practice-based module will introduce students to the concept of editorial decision-making in developing ideas and planning and producing content; they will learn ideation techniques and technical production skills as well as social media marketing skills to enable them to pitch, develop, produce and market their own podcast.
Students will appraise the role of `target audiences┐ in developing their own content ideas, be able to identify different podcast genres and formats and critically review different podcast production styles. They will learn how to apply the principles of storytelling to create a narrative, to identify the most appropriate genre and format for their podcast and how to build an audience. This module aims to increase student confidence in presenting their ideas, factual or fiction, through the medium of audio to specific audiences.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/mds-30021/lists

Intended Learning Outcomes

Critically evaluate a range of podcast formats and genres with reference to editorial and production values: 1,2
Critically reflect on changes in media platforms, audience behaviours and technologies that shape podcast and radio production today: 1,2
Develop and produce a podcast proposal using industry-standard criteria: 1,2
Apply the principles of audio storytelling to develop a narrative: 1,2
Demonstrate basic editorial and production skills in podcast production (eg contributor research, production planning, scripting, interviewing techniques): 1,2
2
Reflect on the development of their own creative production skills and how these can be applied in different contexts, in particularly supporting the development of employability skills: Evaluate the effectiveness of a range of social media marketing techniques used to promote your podcast: 2

Study hours


Contact = 30
12 hours workshops
18 hours lectures / tutorials
Independent = 120
60 preparation for taught classes (to include reading, listening, asynchronous tasks)
60 preparation of assessments.

School Rules

None

Description of Module Assessment

1: Group Project weighted 50%
A 15 minute audio podcast and 1-2 minute trailer
Students will produce a 15-minute podcast, factual or fiction and a 1-2 minute trailer to promote the podcast. The podcast will be produced in groups of 4, with those working in groups designated specific production roles, for example producer, researcher, editor, presenter. The output should reflect basic editorial and production values in terms of target audience (reflected in the format, content, production style and presentation delivery) and demonstrate an awareness of audio production principles when recording sound, as evidenced by the audio quality. Students will receive an individual mark based on a combination of peer assessment and group mark.

2: Reflective Diary weighted 50%
2000 word written / 10-12 minute audio or video critical reflection
A written or or audio-visual equivalent critical practice-based reflection on the finished product and the production process, with reference to research undertaken, its relevance in the current market and intended audience; students will reflect on the creative, technical production skills required to produce podcasts, and on the development of their own editorial/production skills, in particular how critical evaluation of the weekly podcasts and industry/peer feedback on their ideas has shaped their editorial thinking. The reflection can be produced as a written (2000 words) or audio or visual equivalent of 10-12 minutes.