Keele Badge

MDS-10041 - Module Specification
School of Humanities and Social Sciences
Faculty of Humanities and Social Sciences

For academic year: 2025/26 Last Updated: 04 December 2025

MDS-10041 - Social Media Content Creation
Coordinator: Rachel Wood
Lecture Time: See Timetable...
Level: Level 4
Credits: 30
Study Hours: 300
School Office:

Programme/Approved Electives for 2025/26

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2025/26

This module introduces you to creating content for social media. You’ll work as a team to respond creatively to an industry brief and devise content in a range of formats that will connect with audiences. You will analyse what makes social media content compelling, exploring contemporary applications from marketing and entertainment to self-expression, art, storytelling, and activism. You’ll be introduced to professional practices and standards and develop skills in creative decision making, while developing an understanding of platforms, content, and audiences.

Aims
The module aims to introduce students to the practice and process of social media content creation. It aims to give students an overview of the process, from generating ideas and strategy, to researching audiences, planning and producing digital content, and measuring impact.
Students will be introduced to technical and creative skills across communication formats (photo, text, video, etc.), and start to develop key skills in group work, creative decision making, and time management. They will also be introduced to key academic frameworks that will give them a critical understanding of platforms, content, and audiences.

Intended Learning Outcomes

demonstrate critical awareness of professional practice in the field of social media content creation.: 1,2
work as part of a group to create social media content in a selected digital format.: 2
develop and practice communication techniques in a selected digital format.: 2
critically reflect on and evaluate their creative decision making, with reference to relevant academic frameworks and ideas.: 1,2

Study hours

48 hours of interactive workshops.
4 hours of group tutorials with groups and module tutors.
16 hours of group meetings to discuss project development.
96 hours of tasks and preparation for taught sessions.
136 hours of practical work in the production of assessed final project material.

School Rules

None

Description of Module Assessment

1: Group Assessment weighted 30%
Group pitch presentation
In groups of approximately 4-6, students will pitch their social media content plan and strategy in response to an industry style brief. The pitch should explain and justify how and why the proposed content strategy fits the brief, and set out a clear and viable plan for designing and creating the content. Pitch presentations will last fifteen minutes with 5 minutes of Q&A. Students should create a 'pitch deck' of 7-10 slides and submit this to Turnitin. Although this is a group project, students will be marked individually.

2: Group Assessment weighted 70%
Group content portfolio
As a group of approximately 4-6, each student will submit a final portfolio comprising: - An group produced outline and justification of the approach to the brief (1000 words) - Examples of social media content in a range of potential formats created for selected platforms. - An individual reflective evaluation of the creative process and group project management (1000 words). Although this is a group project, students will be assessed individually.

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 04 December 2025