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MAN-40287 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 27 April 2024

MAN-40287 - Integrated Digital Marketing
Coordinator:
Lecture Time:
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25


Aims
The aim of this module is to provide students with theoretical and empirical knowledge and understanding of how various Digital Marketing activities are integrated at both the operational and strategic level.

Intended Learning Outcomes

critically evaluate alternative approaches to the integration of Digital Marketing activities at both an operational and strategic level, based on comprehensive knowledge and understanding of their strengths and weaknesses: 1
apply appropriate techniques and technologies in order to develop effective integrated Digital Marketing plans at both an operational and strategic level: 1
critically analyse issues that arise from the concurrent use of different Digital Marketing tools and channels and their managerial implications: 2

Study hours

Lectures: 12 hours
Tutorials: 12 hours
Lecture and tutorial preparation: 30 hours
Assignments: 48 hours
Private study: 48 hours

School Rules

None

Description of Module Assessment

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 27 April 2024