Programme/Approved Electives for 2024/25
None
Available as a Free Standing Elective
No
Aims
Crafting and executing strategy for an organisation or contributing to its process remains a critical role of senior managers, top executives and entrepreneurs in today¿s ever-dynamic, complex and highly competitive global business environment. This module aims to develop knowledge, a critical understanding of strategy and the ability to analyse, appraise and apply strategic thinking in contemporary organisations by:*Evaluating the business environment, building and maintaining a sustainable competitive advantage and making critical decisions on products or services, markets, segments or industries.*Developing a strategic thinking mindset, with a clear understanding of the dynamics of the environment, factors and forces which determine thesuccess or otherwise of an organisation or industry.*Developing the learners¿ decision-making skills from the perspectives of business Leaders and entrepreneurs using a combination of theory and case analysis.*Application of various strategic models, tool-kits, business modelling and frameworks which can be used in the process of crafting strategic development and executing organisational strategies.
Intended Learning Outcomes
evaluate strategy in their organisation and recommend appropriate strategic responses for greater sustainable competitive advantage: 1critically analyse and forecast strategic micro and macro environmental issues: 1analyse how competitive forces evolve and modify the industry environment and identify their impact on financial performance and strategic positioning: 1evaluate alternative strategic options and select a course of action: 1evaluate and deal with critical organizational challenges to strategy implementation: 1
12 hours of plenary teaching12 hours of group work / seminar / tutorials126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation.
Description of Module Assessment
1: Assignment weighted 100%Individual Summative Strategic Assignment (2,500 words or equivalent)Individual piece of coursework requiring the observation and analysis of strategy case of a real organization and the identification of a strategic problem with a view to making recommendations for further organisational practice development.
With agreement with the module leader, you can choose the format of the outputs for this assessment as long as it clearly demonstrates the fulfilment of the assignment criteria, learning outcomes and your individual learning plan. Examples could include: 2,500 word Report; 2,500-word Case Study; 15 minute Video Presentation. The module handbook provides more guidance and assessment criteria for each of these different outputs.