MAN-40240 - Strategic Marketing (FTMBA)
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25


Available as a Free Standing Elective






Barred Combinations


Description for 2024/25

The aims of this module are to:
Provide participants with an understanding of the principles and tools relating to strategic marketing
Explore strategic marketing issues
Provide an overview of the decisions, processes and frameworks involved in strategic marketing
Provide an awareness of contemporary issues which impact on an organisations marketing activities
Explore Strategic Marketing from a global perspective
Know and understand new market strategies, changing customer demand and trend analysis
Know and understand brand and reputation management
Understand how an organisation's communication strategy is developed and how this links with other areas of responsibility across an organisation

Intended Learning Outcomes

critically evaluate the importance of a strategic marketing approach: 1
apply strategic marketing planning frameworks to an organisation: 1
analyse, discuss and solve strategic marketing problems through the application of associated models: 1

Study hours

12 hours of plenary teaching
12 hours of group work / seminar / tutorials
126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation.

School Rules


Description of Module Assessment

1: Assignment weighted 100%
Marketing Strategy (3,000 words or equivalent)
Individual piece of coursework requiring the observation and analysis of the approaches to strategic marketing that learners observe in an organisation with a view to making recommendations for further organisational practice development. With agreement with the module leader, you can choose the format of the outputs for this assessment as long as it clearly demonstrates the fulfilment of the assignment criteria, learning outcomes and your individual learning plan. Examples could include: 3000 word Report; 3000-word Case Study; 20 minute Video Presentation. The module handbook provides more guidance and assessment criteria for each of these different outputs.