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MAN-40240 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 26 April 2024

MAN-40240 - Strategic Marketing (FTMBA)
Coordinator:
Lecture Time:
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25


Aims
The aims of this module are to:
Provide participants with an understanding of the principles and tools relating to strategic marketing
Explore strategic marketing issues
Provide an overview of the decisions, processes and frameworks involved in strategic marketing
Provide an awareness of contemporary issues which impact on an organisations marketing activities
Explore Strategic Marketing from a global perspective
Know and understand new market strategies, changing customer demand and trend analysis
Know and understand brand and reputation management
Understand how an organisation's communication strategy is developed and how this links with other areas of responsibility across an organisation

Intended Learning Outcomes

critically evaluate the importance of a strategic marketing approach: 1
apply strategic marketing planning frameworks to an organisation: 1
analyse, discuss and solve strategic marketing problems through the application of associated models: 1

Study hours

12 hours of plenary teaching
12 hours of group work / seminar / tutorials
126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation.

School Rules

None

Description of Module Assessment

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 26 April 2024