Programme/Approved Electives for 2024/25
None
Available as a Free Standing Elective
No
Aims
The aims of this module are to:Provide participants with an understanding of the principles and tools relating to strategic marketingExplore strategic marketing issuesProvide an overview of the decisions, processes and frameworks involved in strategic marketingProvide an awareness of contemporary issues which impact on an organisations marketing activitiesExplore Strategic Marketing from a global perspectiveKnow and understand new market strategies, changing customer demand and trend analysisKnow and understand brand and reputation managementUnderstand how an organisation's communication strategy is developed and how this links with other areas of responsibility across an organisation
Intended Learning Outcomes
critically evaluate the importance of a strategic marketing approach: 1apply strategic marketing planning frameworks to an organisation: 1analyse, discuss and solve strategic marketing problems through the application of associated models: 1
12 hours of plenary teaching12 hours of group work / seminar / tutorials 126 hours of independent learning including reading, asynchronous video lectures, specified activities and assessment preparation.
Description of Module Assessment