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MAN-40170 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 26 April 2024

MAN-40170 - Developing an Investable Business Plan
Coordinator: Peter Mcluskie
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25


Aims
This module is designed to provide participants with a critical understanding of the different steps that a new venture takes from developing an initial business idea to creating a business plan and as a link to securing funding. The module will enable participants to understand theories of enterprise and entrepreneurship and enable them to relate such theories to practice through a project to develop market research using Canvas and Lean Start-up methodologies for actual emerging business before applying the research further on an individual basis to develop a business plan.

Intended Learning Outcomes

Critically discuss the role of business planning and planning tools in the start-up process: 1
Evidence key elements and tools involved in developing and taking a product or service to market, including articulating the value proposition and creating a business model
: 2
Appraise and deploy a variety of techniques and tools to present a product/service and business proposition to different relevant actors including end-users; personal, corporate and governmental customers; potential collaborators; and investors
: 2,3

Study hours

24 hours lecture and seminars
126 hours of research and assignment preparation

School Rules

None

Description of Module Assessment

1: Essay weighted 25%
Essay
800 -word critical essay on the role and purpose of business planning to include relevant theoretical positions and frameworks.

2: Portfolio weighted 60%
Portfolio
The portfolio will be based on market research and evidence collected in support of the business plan and will be submitted as a single document with references and appendices 2000 words

3: Presentation weighted 15%
Business idea pitch
This assignment will be a pitch to a potential investor or stakeholder of their business idea. The pitch will be in class or a video recording 3 minutes

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 26 April 2024