MAN-40170 - Developing an Investable Business Plan
Coordinator: Peter Mcluskie
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25


Available as a Free Standing Elective






Barred Combinations


Description for 2024/25

This module is designed to provide participants with a critical understanding of the different steps that a new venture takes from developing an initial business idea to creating a business plan and as a link to securing funding. The module will enable participants to understand theories of enterprise and entrepreneurship and enable them to relate such theories to practice through a project to develop market research using Canvas and Lean Start-up methodologies for actual emerging business before applying the research further on an individual basis to develop a business plan.

Intended Learning Outcomes

Critically discuss the role of business planning and planning tools in the start-up process: 1
Evidence key elements and tools involved in developing and taking a product or service to market, including articulating the value proposition and creating a business model
: 2
Appraise and deploy a variety of techniques and tools to present a product/service and business proposition to different relevant actors including end-users; personal, corporate and governmental customers; potential collaborators; and investors
: 2,3

Study hours

24 hours lecture and seminars
126 hours of research and assignment preparation

School Rules


Description of Module Assessment

1: Essay weighted 25%
800 -word critical essay on the role and purpose of business planning to include relevant theoretical positions and frameworks.

2: Portfolio weighted 60%
The portfolio will be based on market research and evidence collected in support of the business plan and will be submitted as a single document with references and appendices 2000 words

3: Presentation weighted 15%
Business idea pitch
This assignment will be a pitch to a potential investor or stakeholder of their business idea. The pitch will be in class or a video recording 3 minutes