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MAN-40128 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 27 April 2024

MAN-40128 - Marketing Management in the Digital Age
Coordinator:
Lecture Time:
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

none

Barred Combinations

none

Description for 2024/25


Aims
To provide an overview of the role of marketing within the organisation in the digital age and ways in which the process of marketing needs to be planned and managed in any given market.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/man-40128/lists

Intended Learning Outcomes

critically analyse the recurring problems and challenges facing marketers as they match capabilities to markets: 1,2
critically evaluate and synthesise appropriate responses to marketing problems and challenges: 1,2
appropriately use and apply the marketing mix and relevant digital and non-digital resources: 1,2

Study hours

12 hours of interactive lectures and 12 hours of seminars - either delivered over an entire semester or in block format dependent on whether the student has started their programme in September (over the entire semester) or January (block format)
50 hours of directed reading and class preparation
2 hour examination
74 hours of independent study and preparation of assessments

School Rules

None

Description of Module Assessment

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 27 April 2024