MAN-40124 - Strategic Marketing in a Global Context
Coordinator: Emmanuel Mogaji
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2023/24

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2023/24


Aims
Two key aims of the module are to provide participants with an understanding of the principles and tools relating to strategic marketing in a global context and to explore strategic marketing issues (digital and offline). In addition it aims to provide an overview of the decisions, processes and frameworks involved in strategic marketing and to provide an awareness of issues which impact on an organisation's marketing activities. It also aims to explore Strategic Marketing from a global context in the contemporary digital age, to know and understand new market strategies, changing customer demand and trend analysis together with reputation, ethical management and sustainability.

Intended Learning Outcomes

research, analyse, synthesize and evaluate internal and external organisational contexts in a global context in order to identify critical issues: 1
devise, evaluate and select various creative, innovative and sustainable strategic options appropriate to the context within which an organisation resides: 1
critically evaluate the appropriateness of particular theories and models, as well as the marketing perspective, in analysing business issues: 1

Study hours

12 hours of lectures and 12 hours of workshops
53 hours of directed reading and class preparation
73 hours of independent study and preparation of assessments

School Rules

None

Description of Module Assessment

1: Assignment weighted 100%
Strategic Marketing report
Individual piece of coursework, of up to 12 A4 pages, requiring research, analysis and the critical evaluation of strategic recommendations for a selected global organisation