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MAN-40058 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2024/25 Last Updated: 27 April 2024

MAN-40058 - Creativity and Personal Development
Coordinator: Colin Rigby Room: DW1.18 Tel: +44 1782 7 33456
Lecture Time: See Timetable...
Level: Level 7
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2024/25

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2024/25

Creativity and Personal Development combines theory and practice. Students learn
about creativity theory and then get an opportunity to put their theoretical learning into
practice by exploring a broad range of creativity techniques. Working in groups,
students are presented with a real world business problem to solve, giving them the
opportunity to learn about the rewards and challenges of team working, tight
deadlines, presentations to management and coming up with creative problems to
reallife business problems. The final assessment gives each student the opportunity to
reflect on their experiences on the module and to consider their personal development
needs.

Aims
This module provides a practical introduction to the study of creativity in a business context.
To enable participants to effectively and creatively solve problems in business contexts.

Intended Learning Outcomes

evaluate the factors that influence creativity in an organisational environment including communication, decision making, handling potential conflicts, personal attitudes and group roles: 1,2
critically determine the cultural, individual and organisational barriers that may inhibit creativity and evaluate the advantages of collaboration in learning processes and in the development of business organisations: 2
evaluate and synthesise a range of techniques for defining different types of problems, generating solutions and implementing them: 2
critically appraise the theories and techniques of creative problem solving to real business problems: 2
compare and contrast the relative merits of different research methods and evaluate how they could be applied to addressing business problems: 2

Study hours

24 hours seminar teaching (comprising a range of teaching methods, from brief lecture to focused group work, seminar discussion, and role play)
36 hours Seminar preparation
30 hours Presentation preparation and delivery
30 hours Business plan preparation
30 hours Private study


School Rules

None

Description of Module Assessment

1: Group Presentation weighted 50%
20 minute presentation
20 minute group presentation to a 'board' of employers and academic staff on a specific problem identified by an employer. Marks awarded to the presentation group (e.g. 5 students) based upon a pre-specified set of criteria, including addressing the problem, presentation skills, addressing board questions etc. Peer assessment included as part of the assessment process

2: Essay weighted 50%
3000 words reflective essay
Individual work-based reflective essay of 3,000 words exploring the process of problem identification and solution as well as the nature of individual and team working.

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 27 April 2024