Programme/Approved Electives for 2023/24
Available as a Free Standing Elective
Creativity and Personal Development combines theory and practice. Students learnabout creativity theory and then get an opportunity to put their theoretical learning intopractice by exploring a broad range of creativity techniques. Working in groups,students are presented with a real world business problem to solve, giving them theopportunity to learn about the rewards and challenges of team working, tightdeadlines, presentations to management and coming up with creative problems toreallife business problems. The final assessment gives each student the opportunity toreflect on their experiences on the module and to consider their personal developmentneeds.
This module provides a practical introduction to the study of creativity in a business context. To enable participants to effectively and creatively solve problems in business contexts.
Intended Learning Outcomes
evaluate the factors that influence creativity in an organisational environment including communication, decision making, handling potential conflicts, personal attitudes and group roles: 1,2critically determine the cultural, individual and organisational barriers that may inhibit creativity and evaluate the advantages of collaboration in learning processes and in the development of business organisations: 2evaluate and synthesise a range of techniques for defining different types of problems, generating solutions and implementing them: 2critically appraise the theories and techniques of creative problem solving to real business problems: 2compare and contrast the relative merits of different research methods and evaluate how they could be applied to addressing business problems: 2
24 hours seminar teaching (comprising a range of teaching methods, from brief lecture to focused group work, seminar discussion, and role play)36 hours Seminar preparation30 hours Presentation preparation and delivery30 hours Business plan preparation30 hours Private study
1: Group Presentation weighted 50%
Description of Module Assessment
20 minute presentation20 minute group presentation to a 'board' of employers and academic staff on a specific problem identified by an employer. Marks awarded to the presentation group (e.g. 5 students) based upon a pre-specified set of criteria, including addressing the problem, presentation skills, addressing board questions etc. Peer assessment included as part of the assessment process2: Essay weighted 50%
3000 words reflective essayIndividual work-based reflective essay of 3,000 words exploring the process of problem identification and solution as well as the nature of individual and team working.