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MAN-30171 - Module Specification
Keele Business School
Faculty of Business, Law, Humanities & Social Sciences

For academic year: 2026/27 Last Updated: 26 April 2026

MAN-30171 - Strategic Business Insights: Innovating and Competing
Coordinator: Moshood Bello Room: N/A Tel: +44 1782 7 33424
Lecture Time: See Timetable...
Level: Level 6
Credits: 30
Study Hours: 300
School Office: 01782 733094

Programme/Approved Electives for 2026/27

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2026/27

This module is aimed at final-year undergraduate students, focusing on strategic planning, decision-making, and implementation skills essential for navigating modern business complexities. Students will gain practical experience in ethical leadership, sustainability, and innovation. The module emphasizes responsible strategic choices, preparing students for leadership roles in business, consulting, or entrepreneurship while enhancing their critical thinking and decision-making abilities in real-world scenarios.

Aims

This module aims to provide final-year undergraduate students with a comprehensive understanding of strategic management principles and practices. It emphasises the development of critical evaluation skills for addressing strategic challenges and opportunities in various business environments. Students will apply academic theories to formulate and implement strategies that enhance organizational performance, competitive advantage, ethical decision-making, and sustainability. The module also highlights the role of responsible leadership in driving innovation and fostering long-term success, using real-world case studies to strengthen analytical, decision-making, and leadership abilities.

Intended Learning Outcomes

Analyse theories and frameworks of strategic management.: 1
Apply strategic tools and techniques to address real-world business challenges.: 1,2
Assess how environmental factors influence organizational strategy.: 2
Critically evaluate the effectiveness of strategic decisions.: 2
Develop strategic leadership initiatives that promote innovation and drive change in dynamic business environments.: 1
Examine the role of ethics and sustainability in shaping strategic decisions and organisational performance.: 1
Create comprehensive strategies by integrating knowledge from various disciplines.: 1,2

Study hours

48 hours of lectures and tutorials
48 hours of tutorial preparation
60 hours of assignment preparation
72 hours of guided individual reading
72 hours of guided group activities

School Rules

None

Description of Module Assessment

1: Group Assessment weighted 40%
Students work in groups to conduct a strategic analysis of either real or simulated companies
This group task requires students to collaborate on the analysis of a real or simulated company, resulting in the submission of a 3,000-word strategic analysis and a 15-minute live or recorded presentation. Groups of 3-5 students to be decided by the module leader

2: Assignment weighted 60%
Business Plan
Students critically evaluate a fictitious or real company or product and develop a business plan, applying theories and tools covered in the module. The assessment requires a 2,000-word written submission.

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 26 April 2026