MAN-30055 - International Business Strategies
Coordinator: Paul M Webb
Lecture Time: See Timetable...
Level: Level 6
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2018/19

Business Management Dual Honours (Level 6)
Business Management Minor (Level 6)
Management (Business Management) Single Honours (Level 6)

Available as a Free Standing Elective






Barred Combinations


Description for 2018/19

In the context of globalisation, firms constantly face the pressure to globalise, to overcome various barriers and to compete successfully in the global marketplace. This module focuses on the strategic challenges confronting firms that compete in the global economy. A firm┐s strategy is its ┐theory┐ of how to gain competitive advantage and compete successfully in the marketplace. Strategic management is the process that managers, especially executives, develop and implement a firm┐s strategy. The objective of this module is to have an enhanced understanding of the most fundamental question in competing in the global marketplace: What determines the international success and failure of companies? A range of methods including lectures, case studies and group work will be used to achieve this.

To ensure understanding of the definition and implications of internationalisation and globalisation for contemporary organisations.
To understand the impact of the above on the countries, economies and cultures within which transnational organisations operate.

Intended Learning Outcomes

evaluate the significance of strategies in the context of globalisation; will be achieved by assessments: 1, 2
critically appraise the business decisions of firms competing in the global marketplace; will be achieved by assessments: 1, 2
evaluate issues and problems associated with the development of international business strategy; will be achieved by assessments: 1, 2
interpret and apply the key theories to the analysis of international business strategy, including institutional theory, industry analysis and resource-based view. will be achieved by assessments: 1, 2

Study hours

24 hours contact (lecture/workshop, 12X2 hours)
56 hours essay writing, exam preparation
40 hours preparation for lecture/workshop
30 hours reading and self study

School Rules


Description of Module Assessment

1: Case Study weighted 50%
Case studies and completion of individual assignments
The students, in groups, will choose a case study from a range of cases provided. Students will present their analysis of the case to the class through a group presentation. This element of the assessment is formative and does not contribute to the overall module mark. The formal assessment is in 2 parts: i) Individual Reflective Report. Students will be required to write an individual reflective report of 750 words, which should include self-assessment on their role in the group presentation, show connections between theories taught and the case study, and demonstrate the use of resources, etc. This element accounts for 15% of the final mark. ii) Individual Discussion Paper. Students will be required to write an individual discussion papers of 1750 words. This will be based on one of the presentations that they have observed (not their own case). This element accounts for 35% of the final mark.

2: Unseen Exam weighted 50%
2-hour unseen exam
2-hour unseen exam. Students complete 2 essay type questions from a choice of 4.