MAN-30053 - Contemporary Retail Environments
Coordinator: Rachel S Lee Tel: +44 1782 7 33112
Lecture Time: See Timetable...
Level: Level 6
Credits: 15
Study Hours: 150
School Office: 01782 733094

Programme/Approved Electives for 2022/23

None

Available as a Free Standing Elective

Yes

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2022/23

This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as store design, location, green retailing, alternative retailing, e-retailing and m-retailing.

Aims
The overall aim of the module is to provide students with an understanding of modern retailing. It examines the organization, composition and development of the contemporary retail sector. It also looks at the critical changes in the socio-economic environment and the implications of these changes to the organisation and design of modern retail environments and offerings. It thus examines contemporary forms of retailing as well as potential future directions for modern retailing.

Talis Aspire Reading List
Any reading lists will be provided by the start of the course.
http://lists.lib.keele.ac.uk/modules/man-30053/lists

Intended Learning Outcomes

critically evaluate of the nature of the retail sector and its role in society: 1,2
explain and critically analyse contemporary retail strategies
: 1,2
apply a range of theoretical concepts to the practical problems of retail marketing: 1,2
reflect upon the interrelationship between the social, political, economic, and technological environment and retail strategies: 1,2

Study hours

Lectures 12 hours
Seminars/group work 12 hours
Preparation for lectures 24 hours
Seminar/group work preparation 24 hours
Assignment preparation 40 hours
Private study 38 hours


School Rules

None

Description of Module Assessment

1: Report weighted 70%
Individual report
Students will produce a 2,500 word report related to their Assignment 1 contemporary issue. Students will engage with on-going contestations in the contemporary retail environment and apply retail management and marketing theory to analyse and provide solutions to a current theme or issue within the retail environment.

2: Presentation weighted 30%
Group presentation
Using relevant retail concepts, theories and research for analysis and evaluation, students will work in groups of between 3-5 students to prepare a presentation that explores a contemporary issue within the retail environment. This will be 15 minutes in length. Marking will be at the group level.