MAN-20167 - Module Specification
Keele Business School
Faculty of Business, Law, Humanities & Social Sciences

Programme/Approved Electives for 2026/27

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2026/27

Events are an important part of our culture, wellbeing and economy and they focus on arts, heritage, sport, music, business, food and drink, recreation, sexuality, education and religion. Some events are considered mega events, such as the Olympic Games, whereas other events are much smaller in scale, such as a community event. The events industry is very dynamic, constantly changing, adapting to trends and influenced by new technologies. Whatever the type of event, it is important that it is properly designed, planned, organised, managed and evaluated. In this module you will develop an understanding of the event planning process and be able to design your own event which will need to be feasible, sustainable and ethical. You will work with others on your event. This will help you develop teamworking skills which are essential to succeed in the events industry.

This module provides students with knowledge and understanding of the key considerations regarding the planning, operations and management of events. Students will examine different event planning models, tools and techniques relevant to the effective delivery and implementation of events. A variety of event types will be considered and there will be a focus on operations and management. Students will design their own event and consider the staffing, marketing, financial management, health and safety, security and supply chain issues concerning their event

Intended Learning Outcomes

design an original event that is ethical, sustainable and feasible.: 1,2
critically evaluate ethical and sustainability issues related to the delivery of an event.
: 2
demonstrate how relevant laws and regulations apply to an event
: 1,2
apply industry accepted planning, organisation and management techniques to a proposed event.: 1,2
critically reflect on key issues involved in the planning, organisation of event: 2
reflect on their own skill sets in relation to to events operations expertise: 2
collaborate in a group: 1

Study hours

24 x 2 hour sessions that combine lecture style and seminar/workshop content
100 hours assessment preparation
75 hours reading and class preparations
77 individual study

School Rules

None

Description of Module Assessment