Keele Badge

MAN-20157 - Module Specification
Keele Business School
Faculty of Business, Law, Humanities & Social Sciences

For academic year: 2026/27 Last Updated: 17 March 2026

MAN-20157 - Creativity and Innovation
Coordinator:
Lecture Time: See Timetable...
Level: Level 5
Credits: 30
Study Hours: 300
School Office: 01782 733094

Programme/Approved Electives for 2026/27

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2026/27

This module explores the theory and practice of innovation and creativity in entrepreneurship. You'll deepen your understanding of how to enhance creativity and tackle common barriers to innovation. The course covers practical tools and techniques, including brainstorming and digital mind-mapping, and examines the pivotal role of creativity in the entrepreneurial process.

Aims
The aim of the module is to introduce students to the concepts of creativity and innovation with a view to them adopting both a critical understanding of these familiar terms as well as appreciating their practical application. The module will provide students with a more sophisticated vocabulary and wider conceptual understanding of creativity and innovation. It will also invite students to adopt and apply tools and processes to generate creative and innovative outputs and to evaluate their results.

Intended Learning Outcomes

discuss the theoretical underpinnings of creativity and innovation.
: 1,2
reflect on their own creative skills and competencies and how they might be enhanced/harnessed.
: 2
apply creativity techniques to generate new venture or value-creation ideas.
: 1

Study hours

48hrs lectures, seminars and workshops
84hrs group work
84hrs reflective report
84hrs personal research and professional development

School Rules

None

Description of Module Assessment

1: Group Assessment weighted 50%
15 minute group presentation on a creative/innovative group project
Group presentation focused on developing a creative / innovative project. There will be a group mark for all students. In addition there will be an individual mark given via peer assessment. The group mark will be 90% and the peer mark will be 10% of the overall mark. 15 minute group presentation.

2: Report weighted 50%
Reflective Report
Students will write a reflective report on creativity and innovation theory and their personal creativity and performance based on activities within the module. 1500 words

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 17 March 2026