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MAN-10075 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2025/26 Last Updated: 04 December 2025

MAN-10075 - The Global Business Context
Coordinator: Tolu Olarewaju Room: N/A
Lecture Time: See Timetable...
Level: Level 4
Credits: 30
Study Hours: 300
School Office: 01782 733094

Programme/Approved Electives for 2025/26

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2025/26

A comprehensive understanding of the wider context of business is an essential element for businesses and organisations. In this module, you will explore how evolving political, economic, technological, and societal factors significantly impact business operations and models. You will also gain insights into economic principles with international trade, sustainability, and environmental considerations. By understanding the importance of context in business activities, you will examine the reciprocal influence between organizations and their wider environment.

Aims
This module introduces students to the key political, economic, technological, and societal factors that influence global business operations, enabling them to understand how these external forces shape business strategies and decision-making processes in an increasingly interconnected and globalised context.
Students will develop foundational knowledge of economic principles, international trade, and sustainability, equipping them with the tools to analyse the global business environment and its impact on organisational performance and business models.
The module fosters an understanding of the dynamic relationship between businesses and their broader environment, encouraging students to explore how organisations both shape and are shaped by global trends and external pressures.
Additionally, it promotes critical thinking and independent learning skills, preparing students to engage effectively with complex, real-world challenges in the global business landscape.

Intended Learning Outcomes

Identify key historical, political, economic, technological, and societal factors and explain their impact on local and international trade and business practices.: 1
Analyse the two-way influence between organisations and their broader environment, understanding how businesses shape and are shaped by external factors.: 1
Evaluate the importance of sustainability, as well as economic and environmental considerations, in global business and their impact on organizational strategies.: 2
Apply their knowledge of the global business context to real-world scenarios, demonstrating an understanding of how external factors influence business decisions and activities.: 2

Study hours

24 hours of lectures
24 hours of tutorials
70 hours of tutorial preparation
70 hours of coursework preparation
112 hours of guided independent study

School Rules

None

Description of Module Assessment

1: Group Assessment weighted 40%
Global Business Issue Analysis and Recommendations
Groups of students will create a 10-12 minute video presentation explaining how a global business issue impacts a specified sector or organisation and provide actionable recommendations. Groups, consisting of 3-5 members, will be determined by the module lecturer before the start of the group work. To ensure fairness, an element of peer assessment will be included.

2: Assignment weighted 60%
Case study analysis and recommendations assignment
Students will be presented with a case study based on a real-world global business scenario. They will be required to provide an in-depth analysis and actionable recommendations, presented in a report of up to 2,000 words (excluding references).

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 04 December 2025