MAN-10073 - Module Specification
Keele Business School
Faculty of Business, Law, Humanities & Social Sciences

Programme/Approved Electives for 2026/27

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2026/27

Kick-start your journey into the world of Business Management with The Business of Organisations, a dynamic and immersive module that introduces you to the core functions that power successful contemporary organisations. This module offers essential insights into the key areas that drive business performance, from Strategy and Marketing to Accounting and Human Resources.
Through engaging theory and practical applications, you will gain a broad understanding of how each department works, both independently and collaboratively, to support teams, people, and overall organisational performance. This module not only provides a comprehensive overview of business functions but also helps you discover your areas of interest, preparing you for deeper exploration as you progress in your studies.
Whether you are passionate about strategy, people management, or Marketing, The Business of Organisations will give you the foundation to navigate and succeed in today’s interconnected business landscape. Start building the skills and knowledge that will shape your future career!

This module aims to provide students with a foundational understanding of the core principles and practices of business, focusing on foundational concepts across key areas such as management, strategy, marketing, accounting, and HRM. The module emphasises critical thinking and real-world application, encouraging students to analyse business operations, decision-making processes, and organisational performance. This will demonstrate how various business functions are interrelated and contribute to an organisation's overall performance.
This seeks to develop students' ability to apply business theories, models, and techniques to real-world business situations, enhancing students' problem-solving and decision-making skills.

Intended Learning Outcomes

demonstrate an understanding of the basic principles of organisational strategy, including how strategic decisions shape the overall direction and goals of an organisation.: 1
apply fundamental marketing concepts, such as the marketing mix and customer segmentation, to real-world business scenarios.: 2
interpret key financial statements and concepts, such as profit and loss, balance sheets, and budgeting, to understand organisational financial health.: 2
analyse the role of Human Resources in managing people and performance, including recruitment, development, and retention strategies.: 1
evaluate how the core functions of an organisation interrelate and contribute to achieving organisational objectives, using case studies/examples to illustrate these connections.: 1

Study hours

48 hours of lectures and tutorials
36 hours of tutorial preparation
72 hours of assignment preparation
144 hours of private study

School Rules

None

Description of Module Assessment