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MAN-10069 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

For academic year: 2025/26 Last Updated: 04 December 2025

MAN-10069 - Sports and Esports Management Principles
Coordinator: Samir Dani
Lecture Time: See Timetable...
Level: Level 4
Credits: 30
Study Hours: 300
School Office: 01782 733094

Programme/Approved Electives for 2025/26

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2025/26

This module will provide you with foundational knowledge of the sports and esports industries. You will gain insights into both sectors, including marketing, the role of sponsorship, consumer understanding, environmental issues, and media relationships. You will evaluate specific organisations, assess their management success, and reflect on your engagement within these industries.

Aims
This module aims to provide students with the core theoretical and applied management and marketing knowledge of the sports and esports industry.

Intended Learning Outcomes

reflect upon their experiences within sports and esports as a consumer (fan, participant, spectator).: 1
apply core management and marketing tools to sports and esports organisations.: 2
review the management and marketing of a range of sports and esports organisations.: 2
provide practical recommendations for the future endeavours of sports and esports organisations.: 2

Study hours

24x 1 hour Lectures
24x 1 hour Seminars
Lecture and seminar/tutorial preparation 44 hours
Private study 104 hours
Assignment preparation 104 hours

School Rules

None

Description of Module Assessment

1: Reflective Diary weighted 30%
Individual reflection
Students will individually reflect upon their own engagement as a consumer (fan, participant, spectator) within the sports or esports industry in 1500 words.

2: Group Assessment weighted 70%
Group presentation on the management and marketing of two (e)sports organisations
15 minute group presentation on the management and marketing of two sports and esports organisations (can choose one sports and one esports or two from the same industry). Students should be in groups of approximately 3 students. Individual marks will be provided, with peer review where this is necessary. The presentation should be recorded and submitted as video

The University undertakes a continuous review of its teaching and research provision to ensure programmes are of a high quality and changes may be made to modules where it is necessary and reasonable to do so. Please be aware that minor changes to modules, such as a change to an individual assessment, can occur up until enrolment, although we endeavour to give you as much notice as possible of any changes. Details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/legalgovernancecompliance/governance/actcharterstatutesordinancesandregulations/studenttermsconditions/

Last Updated: 04 December 2025