Programme/Approved Electives for 2019/20
Available as a Free Standing Elective
The module introduces main areas of international business including trade, investment and international management. Through critical discussion of related key theoretical concepts and case study analysis the students learn to appreciate the distinctive nature of firm's international operations. The module covers areas of corporate strategy including country evaluation and selection, trade and ownership-based modes of firm internationalisation, and organisation and governance of foreign operations. The module also considers a range of corporate functions including global supply chain management, international marketing and human resources management, and accounting and financial management.A combination of lectures, seminars and engagement with current corporate practice by the means of case study analysis broadens and deepens students' knowledge of international business strategy and operations, and provides an understanding of how businesses survive, prosper and perish in highly complex and competitive international markets.The module benefits home and international students alike. International students have the opportunity to share views and experiences gathered within their home country environments and obtain a comparative perspectives when discussing those in the international context. Module design and content benefit students at both ends of the grade spectrum. High achieving students will develop theoretical understanding of factors underpinning international business strategy and operations allowing for meaningful analyse and future predictions.
Talis Aspire Reading ListAny reading lists will be provided by the start of the course.http://lists.lib.keele.ac.uk/modules/man-10023/lists
To provide students with a broad introduction to international business strategies and operations.To introduce the essential concepts and principles underpinning the contemporary international business practice.To enable students to develop appreciation of various conditions and perspectives that shape modern international business activities.To encourage critical thinking on a range of international business topics.To promote independent learning skills through essay planning, essay writing, tutorial discussions and student-led seminars.
Intended Learning Outcomes
Interpret theories underpinning international trade, investment and management strategies and practices: 1,2,3Engage convincingly in contemporary debates in the areas of globalisation, societal impacts, cultural adaptation, technology development, and transfer and sustainability: 2,3Consider the relevance of international competition in business strategy and key business functions: 1,3Begin to develop a critical perspective to their basic understanding of international business, as a basis for their further studies: 1,2Appreciate the peculiarities and distinctiveness of running of companies on an international basis: 1,2,3
12 hours of lectures12 hours of tutorials21 hours of tutorial preparation35 hours of coursework preparation70 hours of guided independent study
1: Group Project weighted 20%
Description of Module Assessment
Group Project PresentationA task based upon a theme prescribed by the module leader, with some linked reading to enable debate and critical discussion in class. The presentation is 19 minutes in duration. A mark is given for the whole group.2: Assignment weighted 40%
Individual essayStudents will be required to prepare a written assignment related to a selection of topics covered in the module. Student will chose one out of three questions. Word count 2200.3: Exam weighted 40%
ExamClosed book, unseen, 2hr exam.
Students will be required to provide focused answers to all 8 questions which are on all aspects of the module