Programme/Approved Electives for 2021/22
Available as a Free Standing Elective
Students who have completed the Foundation Year version of the module (ESC-00007)
Entrepreneurship is a widely-used but little understood concept, often equated with new, innovative business ventures. It is often touted as the panacea for economic growth and development and a source of new jobs and new ideas. However, entrepreneurs also require a sound knowledge of how to set up a company and promote their business, and this is best acquired by looking at both successful and unsuccessful case studies.This module aims to introduce you to business and commerce, the concept of entrepreneurship and its role in economic and business development in particular. This will enable you to appreciate the skills required to create or begin a new business venture and equip you with highly valued and relevant employability skills. You will work in a team and will carry out an assessed skills-based project to develop an entrepreneurial business activity, including preparing a detailed business plan and making a presentation to staff involved in running or promoting successful business ventures.
This module aims to introduce students to business and commerce, the concept of entrepreneurship and its role in economic and business development in particular. This will enable them to appreciate the skills required to create or begin a new business venture and equip them with relevant and highly valued employability skills.
Intended Learning Outcomes
discuss the nature and characteristics of the entrepreneur and the economic and social role of entrepreneurship in the contemporary economy;: 2,produce a marketing plan that identifies risks and addresses micro and macro environments and conditions that restrict the development of new business ventures;: 2,3,identify, evaluate and effectively articulate the role of the private and public sectors in stimulating entrepreneurship;: 2,3,produce professional and well-researched commercial venture planning documentation that outlines resources, timescales and financial forecasts;: 3,use a range of IT platforms to communicate a business idea orally and visually;: 1,2,produce a basic plan for a professional and legally compliant company web page that clearly communicates a unique selling point.: 1,
Scheduled Learning and Teaching Activity:Core lectures: 10 hoursPlenary lectures by invited speakers: 1 hoursBusiness development, website design support sessions: 8 hoursAssessed presentation of plan: 1 hourGuided Independent Study:Independent guided design of marketing web page: 20 hours Independent guided planning of marketing report: 10 hours Independent research into business idea, business plan preparation and group presentation planning: 15 hoursIndependent study: 85 hours
1: Computer Task weighted 15%
Description of Module Assessment
Design company web page (individually)Completion of a 750 word, two-page outline for a marketing website that complies with current accessibility legislation, is appropriate to the intended audience and highlights a clear unique selling point.2: Group Presentation weighted 25%
Group presentation to a panel of assessors including concrete ideas for funding for their entrepreneurial venture.Groups (normally between 4 and 6 students) orally present their business idea and marketing plan. Students assume individual roles, e.g., Finance Director, Sales Manager. This 15 minute assessment includes 10 minutes presentation and 5 minutes for questions from the panel. Students are assessed on both the prepared presentation and the quality of answers to questions from the panel.3: Group Project weighted 60%
Group business planGroups of students (group sizes are normally between 4 and 6) submit a marketing plan, in a document of no more than 12 pages and 2,500 words, outlining their business idea as a detailed investment proposition. Groups must interact to produce one coherent and consistent plan and individual group members with authority for a role should manage their appropriate section, e.g., The section on finance will be managed by the Finance Director.