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ENL-30004 - Module Specification
Language Centre
Faculty of Humanities and Social Sciences

For academic year: 2022/23 Last Updated: 14 February 2023

ENL-30004 - English for Media Professionals
Coordinator:
Lecture Time: See Timetable...
Level: Level 6
Credits: 15
Study Hours: 150
School Office: 01782 733960

Programme/Approved Electives for 2022/23

None

Available as a Free Standing Elective

No

Co-requisites

None

Prerequisites




Barred Combinations

None

Description for 2022/23

Media is a global industry and today's professional needs to be able to operate in a variety of forms of communication. This module will allow students to develop the linguistic skills necessary to engage in the working environment of a media professional. This module will allow students to develop and improve communication skills and the specific vocabulary uses in media. There will be particular emphasis on the language used in the fields of print media, advertising, television, film and new media. This module is open only to students with a non-British educational background, or by prior arrangement with the module tutor.

Aims
This module aims to develop the communication and language skills necessary for a professional career in the world of media. It prepares graduates to use the language of the print media, advertising, television, film and new media.

Intended Learning Outcomes

utilise appropriate written and spoken language within a professional context;: 1,2,3
produce clear and linguistically accurate written pieces of communication within a professional context using an appropriate style;: 1,2,3
research, prepare and produce material of professional content designed to inform or persuade an audience;: 1,2
develop techniques and strategies to communicate personal ideas effectively within a group;: 1,2
understand and effectively use subject-specific vocabulary;: 1,2,3
demonstrate an ability to analyse the style and features of particular genres.: 1,2
express professional concepts in English;: 1,2,3

Study hours

24 hours of class time
86 hours of pre-class preparation and coursework
40 hours of group project preparation


School Rules

This module is available only to non-native English speaking students who have previously taken an English Language module provided by the Language Centre.
Available only to students registered on MCC and / or Film Studies or at the discretion of the module leader.
Undergraduate students are allowed to take only one ENL module per academic year unless agreed with ELU programme director.

Description of Module Assessment

1: Portfolio weighted 60%
Portfolio
Students will prepare three 500 word writing tasks based on the content delivered in the module. These include: 1) writing a 500 word piece in the style of a particular medium covered in the module 2) a genre analysis of one medium covered in the module 3) a written text with an explanation for the style adopted

2: Coursework weighted 30%
Group Project
In groups of two or three, students will choose one aspect of the module and prepare a 10-15 minute presentation which utilises the language covered on the module. Each student is expected to present.

3: Computer Task weighted 10%
Vocabulary exercises
Students will complete five on-line vocabulary tests

Please note that for the 2022/23 Academic Year programmes may be adapted to operate in accordance with a flexible, digital approach. This means that there may be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Last Updated: 14 February 2023