Programme/Approved Electives for 2023/24
Available as a Free Standing Elective
Drawing on business-related themes, this module will help Keele Business School students to develop and refine the specific writing, reading and verbal communication skills they need to succeed in their studies. Through a series of classes, workshops, assignments, online and practical tasks, students will improve their ability to write academic essays and reports. Students will also develop the skills necessary to prepare and deliver academic presentations and take part in seminars. You will improve and develop transferable academic skills that can help you to succeed not only in this module, but also in your other business modules or future career.
To develop academic communication skills, primarily in reading and writing, with some development of academic English vocabulary and language structures, for use on other modules across Keele Business School.
Intended Learning Outcomes
utilise appropriate language to express business-related concepts in English: 1,2produce clear and linguistically accurate writing: 1,2research, prepare and deliver a presentation on a business-related topic: 2respond to unprepared questions: 2extract information from business-related academic texts and reformulate to communicate ideas in an academic context: 1,2write in an academic style, cite sources accurately and produce a bibliography: 1,2participate in academic discussions with peers and teachers: 1,2read, extract relevant information, summarise, paraphrase and synthesise information from academic business texts: 1,2
44 hours contact time in class or tutorials63 hours - asynchronous online learning, coursework43 hours - assessment preparation
Open only to non-native speakers of English by recommendation of the Language Centre. Barred combinations: any other ENL- module (English Language module) in the same academic year.
1: Portfolio weighted 70%
Description of Module Assessment
PortfolioStudents will write an essay of 1000 (+/-10%) words broken down into four linked writing tasks, for example, introduction, main body paragraphs, conclusion and reference list.2: Presentation weighted 30%
Presentation10-15 minute presentation based on a topic supplied by the tutor. Numbers per presentation to be determined by student numbers and/or mode of delivery. Students are required to produce a linguistically accurate PowerPoint using formal academic language and appropriate referencing within the slides. Presentation to be followed by a question and answer period.