MAN-40130 - International Marketing Communications

Coordinator: Helen A Millward Tel: +44 1782 7 33111

Lecture Time: See Timetable...

Level: Level 7

Credits: 15

Study Hours: 150

School Office: 01782 733094

Programme/Approved Electives for 2020/21

None

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2020/21

This module will introduce the theories, principles and practice of marketing communications and will critically evaluate these in the context of increasing global complexity. It will examine the management of the communications mix and provide students with a deeper understanding of the theories which structure the practice of marketing communications. Students will develop skills in applying theoretical knowledge to real-world international business contexts.

Aims

This module will explore the theories, principles and practice of marketing communications and will critically evaluate these in the context of increasing global complexity and the contemporary digital age. It will examine the management of the communications mix and provide a deeper understanding of the theories which structure the practice of marketing communications in an international setting.

Intended Learning Outcomes

critically analyse marketing communications principles, theory and practice, and evaluate their relevance to understanding and producing integrated marketing communications: 1,2
critically evaluate the key factors in managing contemporary marketing communications programmes within an international marketing context: 1,2
demonstrate the ability to analyse marketing communications problems and creatively apply relevant traditional and digital tools to develop practical, sustainable and ethical solutions: 1,2

Study hours

12 hours lectures and 12 hours of workshops
50 hours of directed reading and class preparation
76 hours of independent study and assessment preparation

School Rules

None

Description of Module Assessment

1: Audit weighted 50%
Marketing Communications Critical Review
Students will conduct a critical review of the integrated marketing communications emanating from a specific organisation given to them. This will be around 2,500 words in length.

2: Presentation weighted 50%
Marketing Communications Presentation
Students will individually produce a pod/vidcast that details an integrated marketing communications programme that they have designed for a product or service. Students will present for 15 minutes with 5 minutes allowed for questions.

MAN-40130 - Module Specification Keele Business School Faculty of Humanities and Social Sciences

MAN-40130 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences