MAN-40018 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2020/21

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2020/21

This module will develop an understanding of theories and social context of entrepreneurship. It is intended to develop students' analytical skills and provide an academic grounding for students including: those considering entrepreneurship as an employment option or wishing to better understand the contemporary preoccupation with entrepreneurship

To develop an understanding of entrepreneurship with reference to finance, management and marketing.
To apply these theories in real world contexts, with specific reference to small business start-ups.
To help give students the ability and confidence to start a new business.

Intended Learning Outcomes

critically appraise the role of entrepreneurship within contemporary business strategy: 2
develop and appraise a business idea drawing on current ideas in management: 1
evaluate aspects of enterprise culture & management knowledge: 2

Study hours

24 h lecture/seminar sessions
40 h essay preparation
40 h research report preparation
46 h independent study

School Rules

None

Description of Module Assessment