MAN-30053 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2020/21

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

None

Barred Combinations

None

Description for 2020/21

This module provides students with an understanding of modern retailing. It examines the organisation, composition and development of the contemporary retail sector. It examines the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. It looks into topical issues in retailing such as store design, location, green retailing, alternative retailing, e-retailing and m-retailing.

The overall aim of the module is to provide students with an understanding of modern retailing. It examines the organization, composition and development of the contemporary retail sector. It also looks at the critical changes in the socio-economic environment and the implications of these changes to the organisation and design of modern retail environments and offerings. It thus examines contemporary forms of retailing as well as potential future directions for modern retailing.

Intended Learning Outcomes

critically evaluate of the nature of the retail sector and its role in society: 1
explain and critically analyse contemporary retail strategies
: 1
apply a range of theoretical concepts to the practical problems of retail marketing: 1
reflect upon the interrelationship between the social, political, economic, and technological environment and retail strategies: 1

Study hours

Lectures 12 hours
Seminars/group work 12 hours
Preparation for lectures 24 hours
Seminar/group work preparation 24 hours
Assignment preparation 40 hours
Private study 38 hours

School Rules

None

Description of Module Assessment