MAN-20101 - International Study Module (Marketing)
Coordinator: Akrum N Ekara Helfaya Tel: +44 1782 7 33432
Lecture Time: See Timetable...
Level: Level 5
Credits: 60
Study Hours: 600
School Office: 01782 733094

Programme/Approved Electives for 2020/21


Available as a Free Standing Elective





Students are required to meet the progression requirements for International Year as detailed in the programme specification for their year of entry.

Barred Combinations

Description for 2020/21

This module allows students to complete a year of study related to their degree programme in an approved institution in another country. Such study may include components relating to the learning or further development of a foreign language and cultural engagement, in addition to the study of the student┐s principal subject in an international context. The topics that students will study will be appropriate to Level 5 or higher and agreed between the student and his/her School┐s Study Abroad Coordinator prior to the start of the international year. Combined Honours students shall be registered on two International Study Modules, one for each of their principal subjects.

The aims of this module are to:
1. allow the student to experience study in another country;
2. enable students to acquire an international perspective on their principal subject, and to build up a wide network of contacts;
3. enable students to appreciate the added value that arises from first-hand experience of the different academic and research approaches between the UK and other countries.

Intended Learning Outcomes

describe, discuss and reflect upon the cultural and international differences and similarities of different learning environments;: 1,3
discuss the benefits and challenges of global citizenship and internationalisation;: 3
explain how their perspective on their principal subject is enhanced by locating it within an international setting;: 2,3
design, plan and critically evaluate research projects with respect to marketing, record relevant information accurately and systematically and being able to reflect upon a range of sources in a critical manner;: 2,3
integrate, apply and develop enhanced principles relating to the analysis of marketing, to recognise, describe and explain cultural phenomena across national boundaries and reflect critically on problems relating to contemporary society and culture.: 2,3

Study hours

Students are overseas on a study abroad year at an approved institution in another country. Their studies are split between directed study and non-directed private study at the international partner institution.

School Rules


Description of Module Assessment

1: Coursework weighted 0%
Individual learning agreement
In conjunction with the School┐s Study Abroad Coordinator, students will determine a programme of study for their international year.

2: Coursework weighted 50%
Study Abroad assessments
To undertake and successfully complete courses of study to the equivalent of 60 credits at an international partner institution.

3: Portfolio weighted 50%
Reflective Portfolio
Students will compile a portfolio, reflecting on their experiences studying at an international partner institution. Dual Honours students will complete one portfolio to cover both of their principal subjects. (Equivalent to 3,000 words)