MAN-10022 - Module Specification
Keele Business School
Faculty of Humanities and Social Sciences

Programme/Approved Electives for 2020/21

Available as a Free Standing Elective

Co-requisites

None

Prerequisites

N/A

Barred Combinations

N/A

Description for 2020/21

The module explores global business environments which are central to effective and efficient running of firms operating internationally. By critically engaging with a range of theoretical concepts and developments in managerial practice the module allows students to establish a critical appreciation of the relationship between globalisation and international business. The content of the module enables the students to appreciate economic, political, social and technological influences on firms' internationalisation and performance. A combination of lectures, seminars and engagement with current corporate practice by the means of case study analysis broadens and deepens students' knowledge of global business environments, as well as providing an understanding of how businesses survive, prosper and perish in highly complex global markets.
The module benefits home and international students alike. International students have the opportunity to share views developed within their home country business environments and obtain a comparative perspectives when discussing those in the international context.
High achieving students will develop theoretical understanding of factors shaping international business environments allowing them to meaningfully analyse it.

This module is designed to develop an understanding of macro-environment issues. It will provide an understanding of global business outlook, and focus on factors that impact on international business - political, economic, social, technological and cultural issues, and their implications for global businesses. It will also focus on the nature and functioning of firms and on their interaction in the wider business context.

Intended Learning Outcomes

appreciate the evolution of the global business environments and current topical debates surrounding globalisation: 1,2
understand the consequences that the changes in global business environments have on business strategies and operations: 1,2
employ relevant conceptual tools to analyse and explain the complexity of political, legal, economic, financial, social, cultural and technological global business environments: 1,2
demonstrate understanding of the key drivers and inhibitors of globalisation: 1,2
demonstrate understanding of the individual components comprising the global business environment: 1,2

Study hours

11 hours lectures
10 hours tutorials
20 hours tutorial preparation
50 hours for guided reading
59 hours for assignment preparation and completion

School Rules

None

Description of Module Assessment