Marketing Minor - Level 5 Modules

Please note that for the 2020/21 Academic Year all programmes will be adapted to operate in accordance with a flexible, digital approach. This means that there will be some changes made to how modules are delivered and assessed. The latest information will be provided to you by your School in module handbooks. We endeavour to give you as much notice as possible of any changes and details about the circumstance in which changes are made to programmes can be found in the Student Agreement, available at: https://www.keele.ac.uk/student-terms-and-conditions/

Semester 1


Statistics with Bloomberg
Module Code
ECO-20049 - Further details
Module Type
O - Optional Core Module
Assessment Type
C - Continuous Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Professional development
Module Code
MAN-20090 - Further details
Module Type
O - Optional Core Module
Assessment Type
C - Continuous Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Consumer Behaviour 2
Module Code
MAN-20097 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Semester 1-2


Academic English for Business Students (Part 1)
Module Code
ENL-90003 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Academic English for Business Students ( 2)
Module Code
ENL-90004 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Semester 2


Marketing Research
Module Code
MAN-20059 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules

Corporate Governance and Social Responsibility
Module Code
MAN-20082 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students

Digital and Marketing Communications
Module Code
MAN-20085 - Further details
Module Type
C - Compulsory Core Module
Assessment Type
C - Continuous Assessment
Credit value
15
European Credits
7.5
Erasmus
Specific pre-requisite(s) needed by non-principal, Erasmus, Exchange and Study Abroad students wishing to take these modules

Social Enterprise and Alternative Organising
Module Code
MAN-20093 - Further details
Module Type
O - Optional Core Module
Assessment Type
M - Mixed Assessment
Credit value
15
European Credits
7.5
Erasmus
Available to suitably qualified Erasmus, Exchange and Study Abroad students