75th anniversary identity

Keele University is celebrating the 75th anniversary of its foundation in 2024. The icon and identity below have been created to mark the occasion.

This identity should be used on relevant materials that support the celebration of the anniversary, and should not be used beyond the anniversary months. The celebration will run throughout 2024. The 75th anniversary identity should be used where appropriate during this period. Please do not use on materials where the majority of their shelf life is beyond this period.

Examples of appropriate use

Likely appropriate uses of the anniversary brand are:

• Prestigious corporate documents used during the celebration (e.g. Graduation guides, prospectus).
• Materials promoting events which are happening during the celebrations (e.g. lecture series, open days, offer holder days).
• Exhibitions and display equipment which will be used during the celebration period only.
• Advertising to promote the University during the celebration period.

If you would like further guidance on the usage of this identity please email brand@keele.ac.uk.

Anniversary icon

The 75th icon celebrates the Keele difference while giving prominence to our anniversary year. The icon should never be recreated. Only use the official version of the icon.

The 75th colour palette

The 75th colours are Keele blue and gold. For further advice, please contact brand@keele.ac.uk