Jamie Aitchison Keelite of the Month July 2013

1994 History and Politics

Jamie Aitchison What am I doing now?

I am Commissioning Editor for Sport at Channel 4 TV

How did you get to where you are now? 

Hard graft, application and working on something I had a passion for. When you get up in the morning with a spring in your step it makes work so much easier.

What has been your biggest achievement so far?  

Work: A BAFTA for the London 2012 Paralympics and winning the Grand National broadcasting  rights from the BBC.
Life: three amazing kids and a Keelite wife who brought them up brilliantly because I was always away working!

And your biggest mistake?

Always being away working and missing a sitter against Nottingham University when glory beckoned.

Right: Jamie Aitchison on the Athletic Union Honours Board >>> no mention of the "sitter"

What are your ambitions now?

1)    To guide my kids towards later life by encouraging them to chase their dreams. If they don’t do it someone else will.

2)     To see Scotland qualify for the World Cup again before I die. (To shut my son up)

One is more realistic than the other…

Jamie Aichison KUFC Club Captain What advice would you give to someone wanting to work in a similar field? 

Use any useful contacts (like me!) and if you get a break never let up as there’s a queue behind you a mile long.

Photo left: Jamie Aitchison elected KUFC Club Captain at The Wheatsheaf, Onneley 1993

What made you choose Keele University?   

The fact that it was a campus and a dual honours course. I liked that it was basically living in a community where you saw familiar faces every day. You could always find someone to have a pint with!

What kind of a student were you? 

I tried to enjoy all of university life. I consumed Keele and it consumed me.

AU Board How has Keele influenced your life? 

Massively – my wife and family for a start! I think it makes you enjoy being with lots of different kinds of people because you couldn’t be snobbish and hang around with “your own”. Everyone mixed regardless of what you looked like or the music you listened to or the sport you played. That is a good lesson for life.

Photo right: The Athletic Union Honours Board

Jamie and SU Committee 1994 What is your favourite memory of Keele?

Student Union Ballroom: Araminta Craig Hall, and the word “Yes”.

What is your impression of Keele now? 

That it’s HUGE compared to when I was there, it’s grown up a lot, but the people I’ve met still have a wonderful welcoming demeanour and it feels somewhere my kids would have a brilliant time if they decided to study there and somewhere I’m proud to say I have been to.

Photo left: Jamie and the SU Committee 1994

Anything else you would like to add?

Please buy my wife’s new novel “Dot”. It’s brilliant.  She studied English Literature at Keele.