Keele University
Explore this Section
- Home >
- Business >
- Student Enterprise >
- Success Stories >
- Ice Cold Concepts - Abid Taluquedar and Michael Weekes
Ice Cold Concepts - Abid Taluquedar and Michael Weekes
Abid - Neuroscience and Biochemistry (2011) Michael - Economics and Management Science (2011)
Summary:
It has been found that wearing luxury goods immediately displays confidence and success. In the search for luxury clothing, look no further than Ice Cold Concepts®. 'Ice Cold' is a metaphor for being a cut above the rest. This is why we chose our brand name 'Ice Cold Concepts'. Our brand represents youth with ambition, as we believe you are never too young to make your dreams become reality. We would like to bring a breath of fresh air to the industry with our exclusive and unique designs and build a loyal customer base.
About us:
We met at Keele University and decided to start our own business - to create our own luxury brand and make our family and friends feel proud with our achievements. The clothing industry appealed to us as we enjoy wearing luxury garments ourselves and thus felt that we recognised what customers would be looking for.
We are both from born and raised in London and share a passion to make Ice Cold Concepts® become a prosperous luxury brand for many years to come.
About the business:
Ice Cold Concepts® has conducted a fashion show at Keele University, which hundreds of people were in attendance at who gave us a fantastic reception and feedback. Our luxury goods have also appeared in a fashion show at Newham Town Hall in London. Furthermore, our products can also be seen in a short film by London Reign Media called ‘My name is Abs’ starring Abid Taluquedar - this has already massed several thousands of views on YouTube.
How Student Enterprise has helped us:
The Speed WM scheme has helped us immensely in recent months. The intense business training has been invaluable and the financial support that we have received through the programme has also been a significant help to us starting up our business. We have been able to use the funding to pay for legal fees, trademarking, website hosting, marketing materials and much more.
Future plans:
We plan to launch an online store shortly, increase presence on social networking sites such as Facebook and Twitter. We have approached a number of retail outlets, who are interested in working with us, and we are hoping to pursue this opportunity further in the near future, as well as working with celebrities.
